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Forums - Sony - Why doesn't Sony advertise the PS3 in NA much?

papflesje on 08 September 2008

Weird thing is that Sony has been advertizing over here quite aggressively (for their doing).

Billboards in the booths where we wait for our public transportation had been done before, but not to this extent, and now I've also heard radio commercials for Resistance: Fall of Men (the budget version).

And I've also seen several commercials on TV, specifically targetting GT:P fans by tempting them to go online to race against others.

All things they haven't done before to this extent.

Possibly to get things churning to counter-balance NA-lack?



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Blacksaber on 08 September 2008

There still playing MGS4 ads where I live its starting to get annoying!



Former something....

Pristine20 on 08 September 2008
AnarchyWest said:

Just curious
I live in NA so when a Multi-platform game is advertised on tv it ends with the Xbox 360 logo...with the exception of GTAIV there was a seperate commercial for both

In Europe is it the opposite for multiplat games?

On gametrailers.com, all the multiplat games have the 360 boxart

 



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Bodhesatva on 08 September 2008

This isn't something I've noticed. I've seen as many ads for the PS3 as I have the Wii and 360, but it's important to note that it's cyclical: when a big game comes out for 360, then I see more 360 ads than anything else, and so forth. When MGS4 came out and for several weeks afterwards, PS3 dominated the advertising in my neck of the woods.



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jenny on 08 September 2008

Advertising is incredibly expensive. They revolve around campains rather than a year long commercial runs.



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FishyJoe on 09 September 2008
AnarchyWest said:
FishyJoe said:

I see lots of ads. Maybe you don't watch sports or something, because they advertise a lot during football and basketball games.

Keep in mind this is the calm before the storm. All companies are holding back until the holidays approach.

 

 I watch a lot of sports...and I haven't seen much advertisement from Sony

 

They've been playing the Madden commercial on lots of NFL games. The problem is you don't know it's a PS3 commercial until the last second. There is nothing to identify they are advertising the PS3 version in the commercial itself, just the logo in the last second of the commercial.



AnarchyWest on 09 September 2008
FishyJoe said:
AnarchyWest said:
FishyJoe said:

I see lots of ads. Maybe you don't watch sports or something, because they advertise a lot during football and basketball games.

Keep in mind this is the calm before the storm. All companies are holding back until the holidays approach.

 

 I watch a lot of sports...and I haven't seen much advertisement from Sony

 

They've been playing the Madden commercial on lots of NFL games. The problem is you don't know it's a PS3 commercial until the last second. There is nothing to identify they are advertising the PS3 version in the commercial itself, just the logo in the last second of the commercial.

in the last second I always see the Xbox 360 logo for multiplat games