good for them. Discuss.
http://www.edge-online.com/news/halo-3-scoops-edge-award-interactive-innovation
Some other contenders:
Grand Theft Auto IV
Portal
Rock Band
Super Mario Galaxy
Wii Fit
Halo 3 Most innovative game of 08/09 fiscal... Woohoo.
I would cite regulation, but I know you will simply ignore it.