So I found this on the Playstation Blog:
http://blog.us.playstation.com/2007/06/28/blu-ray-summer-promotion/
I’m guessing some of you saw the announcement this morning, but I wanted to make sure you knew about the Blu-Ray Summer Promotion that starts this Sunday, July 1st. Basically, you can get five free Blu-ray movies (from a predetermined list of course) when you purchase select Blu-ray players. And yes, PS3 is one of those players. The participating movie studios are: LionsGate, MGM, Paramount, 20th Century Fox, Buena Vista, and of course, Sony Pictures Home Entertainment.
So for whoever was thinking of making the jump, if you get a player now you get 5 free movies to boot. Sweet deal.
Thanks to Blacksaber for the sig!