So that article is based on the assumption that every PS3 owner uses the Blu-Ray functionality?

The last time I read something about Blu-Ray trends, the attach rate was really poor, so either there are many PS3 owners not using Blu-Ray, or they just bought one or two movies.

Here is a report saying total disc sales were at 11 million from 2006 to mid-2008:

http://www.blu-ray.com/news/?id=1355

It's very hard to be impressed with 11 million movies sold in three years, even if that's just for one region.

To put the icing on the cake, here is a report saying DVD sales in the first two years were at 16.3 million, already higher than Blu-Ray after 3 2 years:

http://www.movieweb.com/dvd/news/20/26720.php

Seems to me like there's a lot of spin going on in those optimistic reports.

Bluray will not take the crown from DVD as DVD did not take the crown from VHS?

lol at people who say blu-ray isnt that much of an upgrade lol. Those people all have never seen what blu-ray looks like then.

I could care less, we're taking over in due time.

UMD also outpaced DVD adoption, and look where it is now ...

DVD adoption was very slow for the first couple of years because it was only available in very expensive (stand alone) DVD players, and people were reluctant to upgrade to a disc based movie format after Laser-Disc's failure. When people (like myself) started getting DVD players 'Free' when you bought your PC, stand alone players hit $100, and the PS2 was released DVD sales took off at an alarming rate. I'm not sure if it was true, but after Christmas 2001 one of my friends (who worked at futureshop) claimed that stand alone DVD players outsold the PS2, XBox, and Gamecube combined in October, November and December.

The fact that many formats can claim to have been adopted faster than DVD at this point in its life has far more to do with them being included in a product that has value outside of being a movie player, and how long it took to get people interested in DVD, then it is about how popular the format is.

As I've said several times Blu-Ray would have had no hope if Sony did not trojan horse it into PS3. Sony recognised this that's why they made it standard in Blu-Ray even though anyone but those who have been blinded by their love for Sony knows it is not essential for games.

Somehow the same people who cannot tell the difference between Blu-Ray and DVD can tell a difference in +5fps or 720 vs 640 vertical resolution in 360 games, when comparing them to PS3 games.

Blu-Gay is for fags lol , NJ5 Is right . Startcraft rules !!!

To make it even worse, it doesn't even seem like this "Blu-Ray outpacing DVD" meme is true. That's what the links I found seem to suggest.

According to the last link DVD outpaced HD-DVD and Blu-Ray added together, by a wide margin. It's time to wake up and smell the coffee.