Well, I think that it would be incorrect to say that Sony added Blu onto the PS3 for the PS3's benefit, quite to the contrary, it jacks up the price by $100-150, makes the processor way too oriented towards graphics, etc. But it did help Sony get some much needed market share for the Blu ray because sony knows that the market for both the PS3 and blu are in many cases the same, and it will help Sony to capure more profits in the end.








