Yah, but Virtual Boy wasn't created to compete with other consoles, so it doesn't really fit their either. Really, it's much closer to handheld than it is console. The 2nd Gen system I'll give you.

But Zucas' point still stands--Nintendo hasn't stuck with a brand of console that entire time. Nintendo isn't the name of the console, it's the name of the company, in other words equivalent to Sony, not Playstation. The names of the consoles were the Famicom, Super Famicom, NES, SNES, etc. They abandoned those names after two generations, consolitdating to make a console called the Ultra 64, before going with Nintendo 64. Then abandomed again for Gamecube. Then again for Wii. You could say that Nintendo is used for both console and company, but even there their naming concepts are widely varied through their existance. If you want to say N64 follows the same brand name as NES and SNES (though of course not in Japan), fine, but niehter Gamecube or Wii fall under that--if anything they are the first "high concept" names Nintendo adopted since the Famicom. (Well, and then Gameboy for handhelds).