http://www.ps3forums.com/showthread.php?t=75579
"It's very interesting to explore the new hardware. When you've managed to harness the power in it the results become unbelievable. We're accomplishing things you hardly can manage without the PS3."
"The PS3 is such a powerful machine that the technical possibilities have a great influence over the game design and in the end, the entire game experience. I can't go into details about my ideas, but many of them would never have been possible during the last console generation."
Yahh power sure is locked away.