Source

Microsoft has decided to have a little fun at Sony's expense in regards the five minute install time for GTA IV on PS3.

The company's PR decided to send out a list of things a person could do while waiting the five minutes for the PS3 Grand Theft Auto IV installation to finish.

· Steal your first dozen or so cars and test out the improved vehicle handling?

· Check out the cool features on your mobile phone?

· Rack up a 5 Star Wanted Rating?

· Have a blast of your first MP game on Xbox LIVE?

· Ditch the tracksuit chic and buy some new clothes?

· Unlock your first GTA IV Achievement and boost your Gamerscore?

· Or just start downloading a film from Xbox LIVE Video Store to watch later – check out the latest batch of arrivals this weekend!

It's rumored that the Xbox 360 version will have the option for installation as opposed to it being mandatory.

Either way, five minutes is nothing compared to the approximately 20 mins it takes for Devil May Cry 4, so we're not going to sweat it. -- END

HAHA. MS will continue this attack to try and ensure it gets the biggest boost from arguably the biggest game of the summer.

 EDIT: fixed link

Thus proving that their cocks are tiny

And it's so original too!

Like it came straight from 4chan! 

love it

Well, I have to admit that the whole logic behind console games having install times really chaps my hide. No installing of anything is one of the major benefits to console gaming vs pc's.

Granted if it were a mere minute or two, then no biggie. But, when you start to get to the 10min mark, you have really out done yourself.

-1 for Sony in my view for the many games lately with installs.

Sigh.  It's amazing how Microsoft's marketing team feels the need to comment at everything.  What they fail to mention is that the reason that Microsoft's system doesn't have mandatory installs is the lack of hard drive in one unit and significantly smaller hard drive than the average PS3 gamer.  Additionally, the five minute install will save you significanlty more than 5 minutes in load times from actually playing the game.

MS are rather petty now aren't they...

Lawl at Microsoft.

Where was all this bravado at when DMC4 launched? Guess that this is really important to them, seeing as that PS3 has beaten 360 in it's own market, they're a little hurt, so it's time to hurl insults.

The fact of the matter is that no XBOX 360 game will have a mandatory install. Since HDD isn't necessary, nothing will ever be 'mandatory', but I'm sure I will install on my 360 the data, for smoother gameplay.

I thought the real benefits were that the screen was bigger, you get to sit on a comfy couch, and you feel like slightly less of a nerd.

shows nothing but insecurity and lack of confidence, this is low.

this doesnt make me think "oh i must buy it on the 360 rather than the ps3", it makes me think microsoft are dicks.