Indeed =)

Being excited for a game and talking about that excitement isn't quite the same as what is usually meant by "hyping a game." If you see the game in practice then it's easy to believe the hype and it becomes reality. Having genuine youtube-like user-generated content could be very important for console videogames.

Merriam-Webster defines "to hype" as "to promote or publicize extravagantly". Is "most important game ever" not extravagant enough?

Is that quote from a PR person? Is that person "promoting" anything? No. Mountain Dew was hype. Being excited about a game isn't.

No matter who said the quote, when it starts getting copied around the Internet to news articles and forum posts, it becomes extravagant promotion, therefore hype.

 Wow, nice contradiction there.

This game could be good, but I agree with NJ5 that this could just be hype from the source. Hype is making a game sound awesome with out much evidence. Despite the fact that we have a few videos, we still don't know much about the game. 

Wake me when the gameplay is anything to write home about. All we've seen in demo videos thus far is slow-as-molasses platforming and a few physics puzzles.

What contradiction? All Sony has done to "hype" this game is show it to people. Those that have tried it or seen it in action are excited about it and want to talk about it. That's not hyping, it's discussion. Friends talking to each other wouldn't be hyping a game. The phrase "this game is nothing but hype" indicates what the word hype means, and seeing actual gameplay (which people have) isn't the same. But whatever, call it what you want. The fact is people are excited about it.

ok ok People People this game in below average its meh, there plenty of other good games out.

Games that it might be possible to hype as one of the most important games ever:

• Pong
• Asteroids
• Space Invaders
• Pac Man
• Donkey Kong
• Super Mario Bros.
• The Legend of Zelda
• Sonic the Hedgehog
• Final Fantasy
• Wolfenstein 3D
• Madden
• etc.

In other words games that sold (amazingly) well, defined genres, and became iconic ...

Maybe Little Big Planet will be able to (one day) be able to join this list of games, but it has a lot to prove before it makes it there; claiming that it is/will be "THE MOST important game of all time" is so foolish that it discounts your opinion on pretty much every game though.

Personally, I wouldn't be surprised if Little Big Planet ends up being a game like Okami, Ico, Shadow of the Collosus, Psychonauts, and Zack and Wiki which is "super hyped" on the internet and no one buys it in real life.