alpha_dk said:
Dodece says it perfectly. I will just add: in the act of acquiring EA, MS would hurt its chances to profit. Right now you have them releasing on all consoles for the most part, and serving every segment of the market. If they were bought by MS, then they would now only be releasing on 1 console (unless they kept Madden on all consoles to keep their NFL exclusivity). Not only would this overserve that 1 console and cut into their profitability, but it would also lead to a resurgence in new studios filling the gaps in the non-MS's console's games lineup. All of a sudden EA would have to compete to even get people onto a console that they serve, which is a foreign concept to them. I would assume they'd be able to adapt eventually, but perhaps not quick enough. EA's entire business model is dependent on being able to prevent competition from taking hold in any significant form; if they start to ignore segments of the market, they run the risk of a company that isn't ignoring those segments becoming large and rich enough to start to eat into EA's segments. The act of buying EA would intrinsically lessen EA's power. That's something that EA can't risk, and the reason MS would be somewhat stupid to acquire EA. It's also the reason that an EA console would go the same way as the 3DO. |
So basically we would want M$ to buy out EA. lol













