LEAPFROG ANNOUNCES NEW LICENSING PARTNERS AND PROPERTIES FOR ITS
WEB-CONNECTED GAMING HANDHELDS
Educational Gaming Reaches the Next Level with Extensive Software Library for the New
Leapster2 and Didj Gaming Systems
American International Toy Fair, Booth #1949, NEW YORK, NY—FEBRUARY 17, 2008—LeapFrog
Enterprises, Inc. (NYSE:LF), a leading developer of technology-based learning products, today
announced fourteen new licensed, Web-connected software titles for its recently unveiled handheld
gaming systems, the Leapster2 Learning Game System and the Didj™ Custom Gaming System. New
titles feature popular characters and stories from leading entertainment properties including Cartoon
Network, Lucasfilm Ltd., Nickelodeon and Warner Bros. All new games will connect to the proprietary
LeapFrog® Learning Path to extend the learning online and further enhance the fun gameplay
experiences.
"LeapFrog’s educational gaming systems are a great way to get kids engaged in learning and gaming,”
said Paul Southern, senior director of domestic licensing and marketing of Lucas Licensing. "With the new
STAR WARS: THE CLONE WARS games for the Leapster2 and Didj systems, the LeapFrog and Lucas
Licensing teams worked together to ensure kids will experience high-quality games that reflect the
excitement of our new CLONE WARS movie and TV series, while also delivering the educational integrity
that LeapFrog is so well known for.”
Leapster2 is the latest handheld in the popular Leapster family and offers a sleek new form for enjoying
new games such as the exclusive educational game license for Lucasfilm Animation’s new CG-animated
movie and TV series STAR WARS: THE CLONE WARS and Nickelodeon’s Dora the Explorer Camping
Adventure: Explore Spanish Words!. The five new licensed titles expand the preschool gameplay online
with fun activities and rewards that encourage continued play while allowing parents to see what their
child is learning and share in their accomplishments.
The Didj handheld is the first totally customizable educational gaming platform for grade-schoolers and
features nine new titles in its introduction year. Didj offers everything from arcade-style play with SEGA’s
Sonic the Hedgehog to adventure gaming with the exclusive educational game licenses for Lucasfilm’s
INDIANA JONES AND THE KINGDOM OF THE CRYSTAL SKULL and STAR WARS: THE CLONE
WARS to brain-teasing fun with Warner Bros’ Nancy Drew: The Mystery in the Hollywood Hills. Beyond
extensive customization features that allow kids to personalize the look and feel of games, parents and
kids can customize the learning content, too—connecting gameplay with schoolwork. The Didj system
supports what kids are learning in school, from spelling lists to multiplication tables, and lets them practice
skills in a fun way.
Parents can get an early peek at the Leapster2 and Didj handhelds and software, as well as the
LeapFrog Learning Path at leapfrog.com/gaming and leapfrog.com/learningpath.











