Yes they do. If the product isn't profitable enough, they need to do something about. Haven't see their financial statements but neither have most people here. It's easy to see each company as the bad, greedy guy, but it's not that simple. A lot of companies are struggling and some of the go under. Even when they don't, they still need to fire people as they're not making enough to offer these jobs.

Sure we can understand this more when done by producers with lower prices, but if we see many less known producers still putting higher percentages of cocoa and other expensive ingredients in their chocolate and still keeping their prices lower without going under, neither having to fire people, it's unavoidable that we think Toblerone (or any other well-known producer) is ripping us off.

I really don't think it's that simple. Just because some companies don't go under, doesn't mean others aren't struggling or have to reduce the expensive ingredients. We simply don't know what's going on and assuming that they're ripping us off is just wrong without proper evidence.

Yeah. They might as well change their brand image to that of the grand canyon.

Yeah. They might as well change their brand image to that of the grand canyon.