As Sony Computer Entertainment New Zealand (SCENZ) looks towards 2016, with the promise of groundbreaking innovation, great games and all round home entertainment services, the company releases 2015 results demonstrating record-breaking momentum.
NPD Group data shows that PlayStation platform value share of the total market grew to 57%, which equates to a 10% increase on the company’s own performance for the previous calendar year. PlayStation 4 accounted for well over half the total console hardware value in 2015 with 59%. In fact, the PS4 overall platform accounted for 65% of the total current generation market value, which includes Nintendo Wii U, PS4, and Xbox One home consoles, games and peripherals.
Record-breaking results were delivered over the 2015 festive period in New Zealand. The Xmas week, was the highest performing of the year, with December 2015 proving to be the highest performing month in New Zealand PlayStation history. Festive season success was also replicated globally by the recently announced results of 35.9 million units sold through – 5.9 million, of which sold during the 2015 festive season.
Luis Gil, NPD, says, “As PS4 maintains its leadership position in the home console market, it is evident that the home entertainment unit has played an instrumental role in the market success of the New Zealand Interactive Entertainment category.”
Michael Ephraim, Managing Director, Sony Computer Entertainment Australia and New Zealand comments; “We are so proud to see the performance of the entire PlayStation business continue to go from strength to strength. We’ve exceeded all expectations in the speed of achieving our major milestones for this year, and welcome the inclusion of PlayStation VR, that will again elevate our proposition by pushing the boundaries of innovative technology. Our New Zealand players hold an invaluable role in making PlayStation the success it is and we’re incredibly proud to enjoy these achievements with them.”
PS4 software success
According to the latest NPD Group results, PlayStation 4 software is outselling its closest competitor by double in both value (110%) and units (106%). PS4 software value and units grew by a booming 78% and 71% respectively compared to the previous year.
Taking players on new adventures with every new software release, 2015’s current generation software line up was the strongest to date. Top 1st party performers were; Bloodborne, The Order: 1886 and Uncharted: The Nathan Drake Collection. These titles, along with the inclusion of Call of Duty: Black Ops III, Fallout 4 and Star Wars Battlefront from 3rd party publishers made it a record-breaking year for software.
2016 promises to be another groundbreaking year, with highly anticipated exclusives such as Naughty Dog’s Uncharted 4: A Thief’s End, Hello Games’ procedurally generated space exploration game, No Man’s Sky and Guerilla Games’ newest action RPG, Horizon Zero DawnTM.
The best place to be entertained:
As digital entertainment services increase in popularity, PlayStation maintains partnerships with major streaming services including Lightbox, Netflix, TVNZ on Demand, Spotify, Youtube, Quickflix and many more – making PS4 not only the best place to play, but also the best place to be entertained.
Be it the best gaming experiences, the latest blockbuster movies & TV or great music with Spotify, this broad home entertainment offering is a key focus for 2016, as PlayStation is committed to delivering something for the whole family.
VR becomes reality
PlayStation VR (PS VR), set to launch in 2016, is the latest development in groundbreaking innovation. It opens the door to revolutionary, immersive gameplay transporting players from living rooms to amazing worlds and surprising unknown experiences. With more than 200 developers producing software for PSVR, its launch in 2016 is set to transform the gaming landscape.
http://www.thosegamers.com/playstation-new-zealand-breaks-records/
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