By using this site, you agree to our Privacy Policy and our Terms of Use. Close

Forums - Sony - Sony Sees The End Of Smartphones

Ruler on 29 February 2016

https://translate.google.de/translate?sl=auto&tl=en&js=y&prev=_t&hl=de&ie=UTF-8&u=http%3A%2F%2Fwww.welt.de%2Fwirtschaft%2Fwebwelt%2Farticle152717862%2FSony-sieht-das-Ende-des-Smartphones-kommen.html&edit-text=

 

Sony sees the end of the smart phones

Sony CEO Kazuo Hirai believes that smartphones will be replaced shortly by something new. It's lacking real innovation leaps. So the era of mobile phones are at end. But what comes next?

 

 

 

http://img.welt.de/skins/welt/gfx/25/spr_home_1.png) -558px -1122px no-repeat;"> 

Kazuo Hirai worked in the computer game industry and made ​​doing business with the game console Playstation profitable again.

Hirai was president of the subsidiary of networked devices and services, and later he led the consumer electronics area (cameras, televisions, Playstation).For four years Hirai's CEO.During this time he has sold the computer business (Vaio)

 

For Sony , the days of smartphones are counted. "I am convinced that we are at a crossroad, as we have seen ten years ago during the transition from normal phones to smartphones," said Sony boss Kazuo Hirai in an interview with "Welt am Sonntag". "Today we see in smartphones no significant leaps in innovation."The industry wonders why, what will be the next dominant communication device, but still we have no answer.

Many manufacturers currently experimenting around with portable electronics, with varying degrees of success. "But we have not seen anything yet, what really brings a revolutionary change," Hirai said. Yet teaching experience that a product category, which dominate the market today, will not stay forever. "We are constantly thinking at Sony, what comes after the smartphone." Currently, however, no one has the answer.

 

Sony's smartphones have a small market share

 

Sony is in the midst of a restructuring that also concerns the smart phone area. Here is Sony a year in arrears, Hirai said. "We started two years ago with a massive reconstruction program and strongly turned to the cost spiral. End of March, we want to be ready." But even after adjustments were necessary even, "but not to this extent." Sony's share of the smartphone market is in the low single digit percentage range and is guided by the market researchers under "other".

 

A new target in the smartphone market declined to name Hirai. "For us it is more important that we have a lasting profitable business," said Sony boss. "The constant view of market shares has brought us in the past financial difficulties." Growth must happen organically and with the right products.

 

Especially in this competitive market, it would be the wrong way, just the number of smartphone models to increase or mingle with cheap equipment. Sony had recently withdrawn from the market of cheap smartphones.

 



Why i left PC gaming

 

(2015) Question for PS4 owners: if the situation would be reverse? would you still play on PS4?

(2015) The "I don't care PS4 is the most powerful console" thread

Around the Network
Spade on 29 February 2016

Replaced by VR.



https://www.trueachievements.com/gamercards/SliferCynDelta.png%5B/IMG%5D">https://www.trueachievements.com/gamer/SliferCynDelta"><img src="https://www.trueachievements.com/gamercards/SliferCynDelta.png

Volterra_90 on 29 February 2016

I'm not sure about that. People are fucking obssesed with smartphones, it would take a lot of time to substitute that with another obsession xDDD.



method114 on 29 February 2016

With what though? We need something that can do all the stuff a smartphone can do to replace it.



Lawlight on 29 February 2016
Volterra_90 said:
I'm not sure about that. People are fucking obssesed with smartphones, it would take a lot of time to substitute that with another obsession xDDD.

True but he's also right that there's not been any innovation in smartphones in years now.



Around the Network
Volterra_90 on 29 February 2016
Lawlight said:

True but he's also right that there's not been any innovation in smartphones in years now.

Yeah, that's undeniable. The problem is to make an innovation which could change people's minds over something which is pretty rooted on them. I understand and get that Sony is working on that, but it has to be something very groundbreaking for people to think about changing. So far nobody has the answer for that. And I'm not sure if there's actually an answer. Smartphones has almost everything regarding communication, apps and accessibility. 



Cloudman on 29 February 2016

I don't see how there can be an end to smartphones when they are still doing so well. Maybe they will burn them out eventually if they keep making new models every year, but then again, smartphones themselves are pretty well designed to cover most of people's needs in a phone. What would be the thing to replace them?



 

              

Dance my pretties!

The Official Art Thread      -      The Official Manga Thread      -      The Official Starbound Thread

JRPGfan on 29 February 2016

Maybe the phone changes, or gets moved around (like the smart watches), but your always going to want to be able to call someone up, and have that ability with you.

I dont see smart phones going anywhere anytime soon.
I actually think we ll see smart phones take over the roll most people use PCs for.
Just need a docking station for smart phone, and hook it up with a keyboard & mouse + monitor, and if the phone is fast enough, it ll be able to take over alot of the pc market.



Frogger on 29 February 2016

I respectfully disagree. Though I do think smart phones will change/evolve drastically. I think there will be a day where they will have the same form factor as a premium credit card/driver's license. Something so thin that you can put it in your wallet.

But the only way smartphones will get replaced is when something replaces the personal computer on the whole, and lol come on, Sony.



darkenergy on 29 February 2016

Lol, not going to happen.



Proud to be a Californian.