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Forums - Gaming - Sony’s Marketing Spend on TV Ads Exceeded Microsoft’s in 2015

aLkaLiNE on 15 January 2016
kowenicki said:
FFS. CLEALY the author of the article was using efficiency in relation to the spend per ad. Is it an efficient use of money in relation to size of brand, sales that result length of ad, type of ad, demographic hit....? no fucker knows so its funny people here are trying to say it is efficient within one of those metrics.

Lighten up. Not everything is an attack on your company of choice you know. Its like 2005 all over again.

 

That is a bit ironic. Aren't you an analyst? 



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kurasakiichimaru on 15 January 2016

Considering the RoI, I feel like Microsoft's marketing wasn't as effective as Sony. At the end of the day, sales justify the means.



barneystinson69 on 15 January 2016

Sony had far more marketing. When I was in the US, damn the BO3 ad, just everywhere! And star wars wasn't too far behind. I saw 10 PS4 ads for 1 Xbox One ad. 



Made a bet with LipeJJ and HylianYoshi that the XB1 will reach 30 million before Wii U reaches 15 million. Loser has to get avatar picked by winner for 6 months (or if I lose, either 6 months avatar control for both Lipe and Hylian, or my patrick avatar comes back forever).

kurasakiichimaru on 15 January 2016
barneystinson69 said:

Sony had far more marketing. When I was in the US, damn the BO3 ad, just everywhere! And star wars wasn't too far behind. I saw 10 PS4 ads for 1 Xbox One ad. 

Thinking of the timing of the ads during The Force Awakens, Sony did pretty well doing it without going overboard. They spent really well plus they get to promote Uncharted 4 on some The Force Awakens theaters. Win-win imo.