- Level-5 and Dentsu have announced the formation of Level-5 Abby Inc.

- new subsidiary that aims to create, produce, and distribute game and animation content from Japan for children, adults, and fans worldwide across all platforms and devices

- the company’s name takes the “a” from the words “all” and “anything,” and the “bby” from “hobby,” to form “Abby.”

- the western roll-out of Yo-kai Watch will be the company's first project (TV schedule in the link bellow)

- About Level-5 Abby Inc.:

Entertainment, your way.

Multi-media entertainment company Level-5 Abby Inc. creates, produces and distributes highly engaging content for children, adults and game/anime fans worldwide. The company’s mission is to bring its universally-themed popular game and animation content from Japan to fans globally, across all platforms and all devices. Level-5 Abby makes a strong commitment to maintaining its position on the frontier where the newest technologies and great entertainment intersect.

The company’s tentpole franchises – Yo-kai Watch, Little Battlers eXperience (LBX) and Snack World — are debuting before western audiences via multiple touch points, including animation, toys, comics, music, and many more ways in coming years.

Headquarters

Level-5 Abby Inc.

1620 26th Street, Santa Monica, 90404
Founded in California in 2015

As a subsidiary of Level-5 and Dentsu

Management Team

    Akihiro Hino ‐ President/CEO – Founder, President/CEO of LEVEL-5 Inc., the parent company of Level-5 Abby Inc., Hino is the creative chief of the company, with need roots in game development. Today, he is considered one of the most successful children’s entertainment creators, with the ability to develop a robust, cross-media entertainment universe accessed through games, TV animation, toys, and new media platforms.

    Yukari Hayakawa ‐ COO – Based in Southern California, Hayakawa oversees development and implementation of Level-5 Abby Inc.’s corporate strategy, as well as the company’s day-to-day operations. Prior to joining Level-5, Hayakawa held positions in marketing and business development at a leading global entertainment company and a top management consulting firm.

http://gematsu.com/2015/10/level-5-dentsu-form-level-5-abby-inc

nice to have a new western studio, hope they'll be successful and western gamers would embrace their games.

A shame Ni no kuni didn't become a series, if it had we probably would of got a anime of it.

Still good news from level 5 though.