famousringo said: FishyJoe said: Holy crap, the Japanese market is down almost 5% today. The US dollar is at an all time low. I have a bad feeling about this. Nintendo and Sony are falling too. With the dollar so weak, it makes Japanese products very expensive in the US. Anyone hoping for a price cut from Nintendo or Sony better not hold their breath. Consequently, this will make the Xbox 360 very cheap outside of the US. |
Would it really? Aren't they built in China like everything else? |
And MS pays the manufacturers in US dollars. So the Chinese manu's make less overall with the declining dollar. The price MS pays in dollars would likely be built into the contract between them, so no loss to MS there.
But here's the real issue: since the euro is so strong against the dollar, MS can (and has) dropped the price of the 360 in Europe while seeing less impact than it otherwise would have from the drop. Course, if they had kept the price up and could have sold a satisfactory number of units that way going forward (which they couldn't), they'd just have been rolling in more $$ per console sold because each sale in euros means more dollars in profit.
The euro is pretty strong against the yen, too, though, so Nintendo and Sony aren't doing too badly either in their sales to Europe. Sales to the US net them less, though, now that the dollar is increasingly worth shite.
But, that's a reason for Nintendo and Sony NOT to drop NA prices, if they can sell their consoles at an acceptable rate here without doing so.