I actually don't see VR in the foreseeable future being a major force in the common gaming consumer experience. There will be a niche who will buy in, but I think at best it will be the new Kinect: enter with a bang and fade with a sigh.
However, I do think VR has a place. For example, I think that arcade-like locations could be built around this. A VR center where you could pay a set amount and have a set time to play VR games. Like a competitive Valkyrie tournament or Hawken. You could have shorter story driven experiences that sort of travel around locations, which wouldn't be hard to do since the sites could just download them.