For those that didn't read the Console Wars book, this is a really good interview that talks about Sega's rise and fall in the early 90s.
Interesting tidbits
Why they thought Sega CD and 32X was a good idea:
https://www.youtube.com/watch?v=tA-SUVeR0Z4#t=1423
Nintendo/Sony joint console fail and Sega and Sony joint console details:
https://www.youtube.com/watch?v=tA-SUVeR0Z4#t=1877
EA trying to screw Sega by not paying them royalties:
https://www.youtube.com/watch?v=tA-SUVeR0Z4#t=2006
Saturn launch disaster:
https://www.youtube.com/watch?v=tA-SUVeR0Z4#t=2705
Could have Sega survived as a console maker after Dreamcast:
https://www.youtube.com/watch?v=tA-SUVeR0Z4#t=3010
Sega Marketing tactics that made them successful against Nintendo:
https://www.youtube.com/watch?v=tA-SUVeR0Z4#t=468
Few key points:
- Sega CD was necessary as a learning experience to learn how to make CD based games
- Sega of America didn't believe in the Saturn and wanted to keep Genesis/32X/Sega Cd going instead
- Sega of Japan took control of SOA with the Saturn Launch
- Sony and Sega had a joint console in the works that Sega of Japan shut down
- Sega had a VR headset in the works