Microsoft may be aiming high with its RRP for Xbox One in China.

Kotaku reports that Zol.com claims that Microsoft has priced the machine at Y4,999 – that translates to about £470/$800.

Note that while that represents only a £120/35 per cent mark-up on the UK price, it’s almost double the $400 US RRP. Rip-off Britain etc.

Kotaku blames the price on China’s 17 per cent VAT rate. Britain’s 20 per cent tax rate says hello.

Apparently it’s quite common for consumer electronics to be priced so steeply in China, with the iPhone 5S 64GB carrying a whopping $1,109 RRP.

Microsoft revealed its Chinese Xbox One plans back in April, although it was criticised by developer American McGee shortly afterwards for, amongst other things, failing to understand that its target market lacks the required disposable income.

http://www.mcvuk.com/news/read/chinese-retailer-claims-eye-watering-rrp-for-xbox-one/0134674

Expensive, still not as bad as Brazil. If the target market are not able to get an X1, I wonder just how many they will sell in China then?

it is look good or no ? the game

17% VAT is high? My 23% say hello

doesn't surprise me at all. china's laws are all geared towards helping the local economy and stiffening foreign interests. i admire MS trying to break the market but everything is stacked against them. some day china will have to change their policies but for the short term it is next to impossible to do business there.

Still better than Brazil. but considering the fact that shipping cost must be dirty cheap, I would have thought it would be closer to the US price.

Brazil still holds the crown for the most expencive consoles.

Does anyone know what the realistic market size is for china, Yes there are a billion+ people. But how many are wealthy enough for these kind of luxury items.

Hi!