so we can say to people

"Have you used the Playstation Four's sight"

Foresight - Too see into or predict the FUTURE.

And ads can say

"Call of Duty Exclusive to the Playstation Fours Sight"
(ok maybe not call of duty maybe driveclub)

"Play the future - See the future"

and then that japanese "Playstation" ending

W00t

Give me mah royalties Soneh

lol,... but i don't hate it.

edit: the obvious downside is this word play won't translate.

to japanese? dont they just use the english names for everything anyway, like PS Move?

Also any other of the 50 languages ;)

Ahh everyone speaks english lol

more or less

Germany is the only non-english speaking country I can think of where a significant portion of people speak fluently enough to get the pun. Yes lots of people in other countries can speak some English and maybe even hold their own in a conversation, but things like jokes and wordplay are harder to pick up on (often you need to speak the language fluently enough to be able to think in that language)

However, just because it wouldn't work in other languages doesn't mean it's a bad marketing strategy, and I like the idea in general. I would keep it a little more subtle though and not have anyone use the sentence "Playstation Four's Sight" because if you try to enunciate it properly it sounds awkward, wheras saying it normally makes it sound like a cheesy pun.

Can you imagine if it flopped though? It will be like "How did Playstation not have to four sight to see this?" Or something cheesy and worse than that. The jokes would be outragously terrible