UPDATE: Machinima has told IGN that the legal agreement in question was their standard documentation with no input from Microsoft.
"This partnership between Machinima and Microsoft was a typical marketing partnership to promote Xbox One in December. The Xbox team does not review any specific content or provide feedback on content. Any confidentiality provisions, terms or other guidelines are standard documents provided by Machinima. For clarity, confidentiality relates to the agreements themselves, not the existence of the promotion," Machinima said in a statement.
So Macinima wont be fined. As the confidentially doesnt relate to the existence of the promotion.
Update 2: Microsoft has now commented on the promotion, providing IGN with the following statement:
"Microsoft was not aware of individual contracts Machinima had with their content providers as part of this promotion and we didn’t provide feedback on any of the videos. We have asked Machinima to not post any additional Xbox One content as part of this media buy and we have asked them to add disclaimers to the videos that were part of this program indicating they were part of paid advertising."
http://uk.ign.com/articles/2014/01/21/report-microsoft-paying-youtubers-for-positive-xbox-one-coverage








