Almost two years ago, Google announced plans to acquire Motorola Mobility, and today the first true product to come of the acquisition has finally been unveiled. The Android-powered and American-assembled Moto X has already appeared multiple times through leaks and official announcements, but until now, specific details regarding hardware, software, and availability were scarce.

Touted as "the first smartphone that you can design yourself," the exterior of the Moto X can be customized to its owners liking, at least in terms of color. There will be a total of 18 different colors for the rear cover, either white or black for the front plate, and 8 different colors to choose from for the phone's side buttons and the ring around the camera lens. Customers will also have the option of adding an engraving to the back of the device.

The latest Android flagship is equipped with a 720p AMOLED 4.7-inch display, and utilizes a dual-core 1.7GHz Snapdragon S4 Pro processor with quad-core Adreno 320 graphics, 2GB of RAM, and 16 or 32GB of on-board storage — initially, the 32GB version will only be available through AT&T. For those that are curious, the Moto X does not include microSD card support. Motorola claims that the device's 2,200mAh battery is capable of up to 24 hours of use.

On the front you'll find a 2-megapixel camera, and on the rear is a 10-megapixel shooter

As previously announced, Google and Motorola's Moto X will be launching this summer, with the device initially available in the United States though AT&T, Sprint, T-Mobile, Verizon, and US Cellular at the end of August. The 16GB Moto X will be sold for $199 on-contract and the 32GB AT&T model will cost $249. The phone will be sold directly through carriers or can be purchased at Best Buy locations. Worldwide availability has yet to be announced, although the Moto X is expected to launch in other countries in the near future. All handsets sold in the USA will be assembled stateside, while overseas manufacturing will be used for international sales.

Can't wait till the next revolutionary thing in phones. Been nothing special since touch screen was implemented.

All they do now is basically increase power, get better cameras and add little gimicky things to each new phone like Samsungs eye thingy or the touch and transfer data stuff. While neat and cool and all and work great, just nothing like "holy shit change phone industry" revolution.