AMD owns the next-generation of consoles. In the past, game consoles were more custom and piecemeal: a little IBM here, some AMD there, a tiny bit of Nvidia. With the reveal of the Xbox One, PlayStation 4, and Wii U, it's clear that AMD has put significant legwork into locking its PC competition out of the game console market. At E3 2013, GamesIndustry International spoke with AMD corporate vice president and general manager of Semi-Custom Business Saeid Moshkelani about the milestone and AMD's place in the game industry.
"It is a very, very proud moment," replied Moshkelani when asked about AMD's position in the next generation. "They are very complex projects, very complex designs, and it doesn't happen overnight. It has been a journey of over two years in development to get to today."
"We are working with all of the major developers for PC games, as part of our strategy for PC products. It enables the developers to optimize their games on PCs by working with us. And then at some point, they can port those to consoles," said Moshkalani. "Historically, the consoles were all different architecture. Porting from PC to PowerPC architecture was not as easy. AMD makes it much easier to port games back and forth."
"If you look at what drives innovation, it's the investment and research in those high-end products," explained Williams. "That's what helps fuel products like the SoCs you see in consoles and notebooks. That's going to continue to be a huge revenue stream for AMD. If you look at what we announced today, it's a 5GHz CPU. That should answer your question about our commitment to high-end PC gaming."
"One of our goals is to be the dominant player in game consoles, handheld, and cloud gaming. The semi-custom initiative is not just about gaming. There are other markets that we're going after. There are markets where AMD does not currently play. We are using the AMD intellectual property, the AMD know-how in engineering, and being able to provide unique solutions for market segments that are growing," Moshekelani explained. "But gaming is our DNA. It's not just this generation of consoles. We had a clean sweep with this generation, but we were in Xbox 360 and Gamecube. Gaming has always been a part of our business. We want to be the dominant player in gaming SoCs."
http://www.gamesindustry.biz/articles/2013-06-25-ps4-and-xbox-one-high-volumes-no-problem-for-amd
