By using this site, you agree to our Privacy Policy and our Terms of Use. Close

Forums - Microsoft - And then there was (Xbox) One - How Xbox plans to change Television forever

disolitude said:
KHlover said:
The problem is, they are trying to fix a problem that doesn't even exist in the first place. Switching sources with the TV remote? As if anyone has a problem with that. Watching youtube during a commercial? Everyone has a smartphone and many have a tablet these days. Having to change the source again? Well, the remote is right in front of you. DVR? Already integrated in the cable boxes...

The problem isnt switching sources or using a dvr. its content discovery...

The end goal here is not for you to switch or pvr anything but for you to say..."xbox watch tech" and for relevant tech content to start playing, regardless of if its live tv, dvr tv or which app or site is hosting it in the digital world.

Like I said, imo a problem that doesn't exist. It's a nice feature, but certainly nothing more, especially not somethong to wrap the entire marketing around...



Around the Network
Darth Tigris said:
I'm letting this marinate and I think I'm starting to see what you're getting at here. If so, this is ambitious. Heck, it's DISRUPTIVE, seriously!

Folks, please, put away your fanboy goggles and think about the possibilities of this. This isn't what the others are attempting, and that doesn't matter. Don't fight this just because it's MS or you want to hate the X1 or because Apple, Sony and Google aren't attempting it (yet). This is about the future of technology and entertainment content provisions. This is ... everything ala carte. Movies, TV, music and ... games, ala carte. No more searching or trying to decide where to find it, just that you want it, asked and received. This is creeping toward the computer on ST:TNG.

Thanks for this, dis. It makes me feel more confident that we'll see something disruptive this gen instead of iterative. I'm actually starting to get excited even.

Im just happy someone is able go see this and understand why its exciting. :)

Working for an online department of a large cable company ive been able to see the disconnect between cable TV and online video consumption first hand.  Both have a different monetization model and they often clash in terms of interests and frankly, its very hard to move forward with technology and not step on someones toes. And with all that happening behind the scenes, users are stuck in the middle...

This is the first possible solution to the future of TV problem ive stumbled upon which is technologically sound and frankly very exciting, and allows for everyone to do what they do best and keep their jobs.



It's probably a nice feature to be able to take input from external devices, but fwiw even the 360 is a nice TV platform on its own and more than provides for all the TV content I watch.



While I think its a nice feature, I dont see it causing alot of people to buy an xbox, not right away at least. The average consumer walking around best buy or a frys might see a demonstration of it and think its neat but I doubt they will shell out $300-500 for it.

There are so many devices out there right now that let u stream content; smartphones, tablets, consoles, TVs, PCs, laptops, Apple/Google TV. I think most people r content with that and many still enjoy cable. I just dont thinkt having to switch from youtube to netflix to cable is that big of a deal to people.

I could see it being big in the near future but im sure Apple/Google will have a product that does this just as well if not better and much cheaper by then.



When the herd loses its way, the shepard must kill the bull that leads them astray.

I think you're too quick to give props to MSs vision while talking down GoogleTV.

Searching for content and then letting you choose which source you want it from is exactly googleTVs promise. Now, is it perfected? No. Hell, NintendoTVii does this but its also not perfected yet.

Google's setback is its divided approach. It started with android, googletv, and chromeOS. Well, technically android was also split when moving into tablets. However, a year later that was merged. This year googleTV is being merged with android. Do you know what happened when they merged the tablet space? Google launched the $199 Nexus 7 and later the 10. Both do very well considering they are not available in most retailers.

What do you think will happen when the latest version of android is merged with GoogleTV and a $99 settop box is release that does not include an additional service fee (ala Live)? When it has the power of GoogleNow and cannot only search all available content seamlessly (use Google Now on any capable phone) but also literally predicts what you want to watch.

MSs focus on this TV internet bridge is fantastic. Its exactly what I said would happen a year ago about this generation of consoles. However, its not going to be that end-all disruptive feature that forces the mass consumer to spend $400+ on a GAME CONSOLE.

See that's the issue. While the gamer on forums will bitch and whine about the "casual TV focus" of various presentations, the mass market will always see "xbox" as a game console first and then that massive price tag. Then they'll look at their various phones and tablets and say "meh, I'm good."

Meanwhile Apple and Google will perfect the same service they've been slowly building up and sell it for $99, blowing MS out of water mostly due the fact that they can build of the established massive iOS and Android bases. In order for this to be truly MSs super feature (which it is a great feature I think), MS will need to put out that rumored TV only box... for cheap.

So to the OP, yes its a very awesome feature, however the delivery mechanism is going to cause it to fail for MS.



Around the Network
disolitude said:
superchunk said:
MS is trying to provide a feature GoogleTV already does (obviously with better gaming aspect) and something comcast(Xfinity) is in the process of also deploying (obviously with no gaming aspect).

Problem is they are combining this with a DRM policy that will turn off everyone who knows about it before jumping in and will likely cause the system to sell dramatically less.

I think I'll wait to see either A) what PS4 truly offers in this sense or B) just buy a GoogleTV now that they have incorporated Jelly Bean (android 4.2.x). I actually think Google is on verge of launching a NexusTV box that will blow MS away and nearly match gaming when including OnLive or other streaming content... all for less $$.

I don't think you get it...

Technology isn't the problem here. Google TV may look to provide this in the future as well but they don't offer a seamless viewing of any type of video content. You have access to cable, netflix, youtube, hulu... each with its own content that you have to navigate to find what you want to watch.

Microsoft is looking to do away with this navigation. Do you care if the video you want to watch lives on Netflix, or is broadcasted on CBS?

Whoever provides a universal "App store" for video content regardless of where that content is coming from, and has a widely accepted platform will win this TV race.

I'll certainly care when I get the bill at the end of the month. I pay for cable anyway, so might as well use their included video on demand, time-shifting, dvr and what not features.

I already cancelled Netflix because it was eating up my bandwidth cap (yes the cable company controls my internet, great...), so iptv is out too. Actually my cable company already has an app for 360 to watch tv online a la carte (behind live pay wall ofcourse), but then it comes of my data cap, it's lower quality and forces commercials in the stream, no thanks. I'll stick to dvr and keep fast forward control to skip commercials.



Adinnieken said:

And this is why I think deep down, this is just a beginning step.  I think the ultimate goal for Microsoft is an IPTV service. 

The ultimate goal is that you shouldnt care where the content is coming from.  Be it IPTV, be it Cable, be it Satellite, etc.  I just shouldnt have to care and should just be able to have One high performance box that does this for me. The 360 was the 1st real step and the Xbox One is the next huge step.  If the performance is what was previewed a couple of weeks ago where I can very quickly jump from a live NFL football game to a Hulu or Netflix video then what people really want will be achieved.



Its libraries that sell systems not a single game.

the potential is there, MS just has to communicate it better



Xbox: Best hardware, Game Pass best value, best BC, more 1st party genres and multiplayer titles. 

 

Darth Tigris said:
I'm letting this marinate and I think I'm starting to see what you're getting at here. If so, this is ambitious. Heck, it's DISRUPTIVE, seriously!

Folks, please, put away your fanboy goggles and think about the possibilities of this. This isn't what the others are attempting, and that doesn't matter. Don't fight this just because it's MS or you want to hate the X1 or because Apple, Sony and Google aren't attempting it (yet). This is about the future of technology and entertainment content provisions. This is ... everything ala carte. Movies, TV, music and ... games, ala carte. No more searching or trying to decide where to find it, just that you want it, asked and received. This is creeping toward the computer on ST:TNG.

Thanks for this, dis. It makes me feel more confident that we'll see something disruptive this gen instead of iterative. I'm actually starting to get excited even.

Uh, yeah, moving on from that.  Anyway, I don't see how this is going to be disruptive when only gamers, for the most part, are going to buy it.  If it does some things well, then it will get copied, just as it has copied some features from existing services.  The majority of people are going to go with a much lower cost alternative.

 

superchunk said:

Meanwhile Apple and Google will perfect the same service they've been slowly building up and sell it for $99, blowing MS out of water mostly due the fact that they can build of the established massive iOS and Android bases. In order for this to be truly MSs super feature (which it is a great feature I think), MS will need to put out that rumored TV only box... for cheap.

So to the OP, yes its a very awesome feature, however the delivery mechanism is going to cause it to fail for MS.

Yep, pretty much this.  We aren't going to see the average person run out and buy an XO so that they won't have to switch TV inputs.  However, they might buy a $99-$150 box that does everything the XO does--except the games, of course, which they won't care about, anyway.

Edit:  Actually, though, I think we're going to see all this integrated in with the TV itself, which would make the XO superfluous for non-gamers.

 



disolitude said:
..

Youre right...Microsoft didnt openly say this. This article is written with an assumption that Xbox One is geared towards becoming "The One" and it voices the concerns that cable companies are dealing with when going digital. The writer writes for Brightcove which is one of the largest online video content distribution platforms and probably has his own agenda and knowledge of this matter...

So essentially Microsoft may not do any of this at all. However Microsoft should know the issues and concerns with bringing cable to digital and the shortcomings of other services provided. None of the current IP TV solutions behave like TV people are used to and love. They all behave like PCs and browsers playing TV shows and movies...Microsoft has all the tools to change that. 

If this becomes the focus for Microsoft, it will not happen and be great overnight. When Xbox launches it is quite possible that a search like "Xbox watch funny videos" will not generate any results. However with Kinect, Bing listening and recording user data, and if other users keep searching similar things...a year later Xbox One can learn to show funny videos when someone searches with that phrase.  


..well i'm no expert by you listed a bunch of issues with apple TV and google tv a couple of posts back.  it's my understanding that apple/google don't want it to behave like that but that the content providers are blocking it from happening.  kind of like how i can watch full episodes of the daily show on my PC but it is blocked on iphone/ipad/andriod and i'll assume windows phone too.

anyways, what you've layed out there is something i would actually want unlike what MS has presented so far.  i'm just not sure MS has any better chance of succeeding when the content providers are afraid of digital.   i dunno, maybe MS can pull an apple/itunes moment but it took forever for the music industry to change.  and right now the tv industry is in now where near as bad shape as the music industry was so they have less motivation to change.

 

edit:  actually, you said it far better than i did/can.  

Working for an online department of a large cable company ive been able to see the disconnect between cable TV and online video consumption first hand.  Both have a different monetization model and they often clash in terms of interests and frankly, its very hard to move forward with technology and not step on someones toes. And with all that happening behind the scenes, users are stuck in the middle...