By using this site, you agree to our Privacy Policy and our Terms of Use. Close

Forums - Sony - Why Sony (Playstation) is not doomed

Tagged games:

 

How doomed is PS?

Not doomed at all 97 44.91%
 
Probably not doomed 32 14.81%
 
Probably doomed 40 18.52%
 
Doom 4 18 8.33%
 
Definitely doomed 24 11.11%
 
I don't have an opinion and I suck 5 2.31%
 
Total:216
Andrespetmonkey said:
DanneSandin said:
@APM: In the post above you mention that you think Sony is going to make the right decision for PS4; what would that be, in you opinion? Just curious.

God... where do I start? lol There's a lot to say, I won't go too in-depth though.

I guess first of all the pricing - for them and for us. They'll keep R&D costs minimal and the hardware will be sensible, sold to consumers for a very reasonable price point. They'll have a more focused first-party line-up with at least 3 system-sellers (GOW, Uncharted, GT), they've invested in technology that'll likely be prevalent in the future (Gaikai) so they'll definitely make use of that. They've got a number of FPs working on PS4 games for sure, so they're going to avoid a lackluster software lineup at launch, something PS3 suffered from. Marketing seems to be a lot better since the re-branding from spiderman font, creepy baby playstation 3 to keven butler's PS3... the better marketing should transition over to PS4... 

Price: That would mean $399 at most, right? Probably lower?

System sellers: UC I can see happening; but with a GOW hitting this (or is it next?) year do you think they'll have another ready for the end of 2013? And I don't think we can count on GT, those games take a very long time to develop if I've understood things correctly.

Gaikai: could be a great service!! That's a selling point for me

Launch line up: I hope they got some great games ready for the launch. PS3 suffered from the lack there of - as you said. But taking a look at Vita it's hard to imagine that Sony's learned anything yet... It too had a rather lack luster launch line up, wouldn't you agree?

Marketing: Didn't they recently fire their marketing agency or something like that??



I'm on Twitter @DanneSandin!

Furthermore, I think VGChartz should add a "Like"-button.

Around the Network

Well, this generation is surely an odd one. What PS3 really hurted is the relatively weakness of the Japanese developers, that made the PS1/PS2 so big: Square-Enix, Capcom and Konami.

Square Enix on PS1:

Final Fantasy VII
Final Fantasy VIII
Final Fanatsy IX
Final Fantasy Tactics (not in EU...)
Vagrant Story
Parasite Eve I + II (Part I not in EU...)
Front Mission 3

Square Enix on PS2:

Final Fantasy X
Final Fantasy X-2
Final Fantasy XII
Kingdom Hearts
Kingdom Hearts II
Dragon Quest VIII

Square on PS3:

Final Fantasy XIII
Final Fantasy XIII-2

Square-Enix concentrated on the PSP and brought FF 7: Crisis Core and Kingdom Hearts: BBS, which were simply awesome. There were also some smaller games like Parasite Eve and I would really like a localisation of Type-0.

Capcom and Konami trying to Westernize their franchises did also hurt.



Even with the big fuckup that was the PS3, Sony still managed to turn things around. I see a bright future ahead for the PS family. Sony need to work hard with their Mobile division to make Vita a success.



slowmo said:

You still haven't answered how sales that are in decline year on year, for 2 years, are flourishing really either.

"but that doesn't mean it hasn't been incredibly successful, sold very well and made a lot of money in 2010 and 2011 (and is continuing to do so in 2012)." It sold less in 2011 than in 2010 but it's still doing incredibly well. Maybe it's not literally growing year after year but that's expected since we're at end of a cycle and 2010 was a massive year... again, 2011 was still very successful. Maybe "flourishing" isn't the best word but who the hell cares? Everyone else knew what I meant.

Actually, flourishing fits fine.

You used a lot of very imprecise wording in your article and opinion and then asked what people thought.  My thoughts are that you're the very opposite of someone who is overly pessimistic of Sony's position, you're actually overly optimistic and ignoring some basic facts to try and paint a rosier picture.  I actually went overboard in my criticism of your thread because I wanted to provide more balance.  I think I answered your point in your previous email by saying that I still don't see how these sales of the PS3 can be seen as flourishing. 

Fair enough, I feel like we've debated this stuff already and we're now going in circles. I've addressed your facts comment for example.

If we accept your viewpoint that it was the strong brand that saved the PS3 then do you accept that the people running Sony largely had little to do with the ultimate outcome outside of pushing on the price front. 

That's not a query but just a simple observation that if the brand isn't as strong anymore then Sony did well to recover sales, if it is still very strong then the sales are expected regardless of managment choices.  This is how I don't get this opinion, it's widely accepted Sony changed their company ethos throughout the PS3's lifespan so it makes perfect sense to summarise there has been damage to the brand and some clever marketing and aggressive pricing/marketing recovered sales.  People used to play Playstation, the term "play Xbox" is ever more present proving that while one brand has strengthed it's image, the other has weakened somewhat.

In the first few years the PS3 was pushed heavily by brand power, not to amazing success or profitability, but the fact that it sold many millions is astounding. And THEN it was the newer team that made it profitable and a bigger success sales-wise that I praised.

Onto software where I admittedly was very harsh.  The 3 "Home Consoles" Sony have released have all been drastically different in their software ethos.  The PS1 had moderate firsty part support from Sony but relied heavily upon third party support drawn to the console due to low licensingcosts compared to Nintendo and Sega and the fact the console was comparatively easier to develop for than the Saturn.  The PS2 introduced the now famous Sony moneyhatting practice that Microsoft copied at the start of this generation.  They paid thrid parties a lot of money to ensure the PS2 got many exclusives from third parties.  The PS3 has seen Sony realise they couldn't go toe to toe with Microsoft on paying for exclusivity so they have created more internal teams and focused on building a core of 2nd party studios.  Now we are getting towards the end of the generation of course they have started closing down studios as more titles aren't required to drive console sales given the remaining third party support both the 360 and PS3 receive. 

While they're closing studios, they're making exclusivity deals with others and expanding some other first-party studios, as I said in my article.

The mian point of my block of text above is that Sony haven't used this strategy as a sign of health or strength, they literally had no choice but to create their own core group of studio's or they would have been in serious trouble. 

And now they have this robust network available for the PS4, regardless of why it was first created. 

We may find (evidence suggests this could be true) that Microsoft may start funding more studios for the coming next generation as they will need to change their stratgey as money hatting just didn't work this generation. 

They are, they've opened a new studio in Vancouver and one in London I think.

 

I would argue even now that your original statement is saying Sony aren't in trouble, the fact you're saying it doesn't after the occasion doesn't change the words you wrote or the intent of the OP as a whole. 

No, no, no. That is not what I'm saying. "why the PS4 is in a much better position than you might think:"

Everything the OP is positive and nothing is painting even the slightest negative picture at present which hardly suggests you believed they were in any trouble. 

"I think a lot of it is understandable and some completely reasonable

Call me a strawman if you like, I'm calling you out for changing your stance to suit your poorly worded OP.

You're calling me out on something I haven't done. How many times do I or anyone else have to quote the bloody OP to show you I haven't changed my stance.

 

 





Andrespetmonkey said:
slowmo said:

You still haven't answered how sales that are in decline year on year, for 2 years, are flourishing really either.

"but that doesn't mean it hasn't been incredibly successful, sold very well and made a lot of money in 2010 and 2011 (and is continuing to do so in 2012)." It sold less in 2011 than in 2010 but it's still doing incredibly well. Maybe it's not literally growing year after year but that's expected since we're at end of a cycle and 2010 was a massive year... again, 2011 was still very successful. Maybe "flourishing" isn't the best word but who the hell cares? Everyone else knew what I meant.

Actually, flourishing fits fine.

You used a lot of very imprecise wording in your article and opinion and then asked what people thought.  My thoughts are that you're the very opposite of someone who is overly pessimistic of Sony's position, you're actually overly optimistic and ignoring some basic facts to try and paint a rosier picture.  I actually went overboard in my criticism of your thread because I wanted to provide more balance.  I think I answered your point in your previous email by saying that I still don't see how these sales of the PS3 can be seen as flourishing. 

Fair enough, I feel like we've debated this stuff already and we're now going in circles. I've addressed your facts comment for example.

If we accept your viewpoint that it was the strong brand that saved the PS3 then do you accept that the people running Sony largely had little to do with the ultimate outcome outside of pushing on the price front. 

That's not a query but just a simple observation that if the brand isn't as strong anymore then Sony did well to recover sales, if it is still very strong then the sales are expected regardless of managment choices.  This is how I don't get this opinion, it's widely accepted Sony changed their company ethos throughout the PS3's lifespan so it makes perfect sense to summarise there has been damage to the brand and some clever marketing and aggressive pricing/marketing recovered sales.  People used to play Playstation, the term "play Xbox" is ever more present proving that while one brand has strengthed it's image, the other has weakened somewhat.

In the first few years the PS3 was pushed heavily by brand power, not to amazing success or profitability, but the fact that it sold many millions is astounding. And THEN it was the newer team that made it profitable and a bigger success sales-wise that I praised.

Onto software where I admittedly was very harsh.  The 3 "Home Consoles" Sony have released have all been drastically different in their software ethos.  The PS1 had moderate firsty part support from Sony but relied heavily upon third party support drawn to the console due to low licensingcosts compared to Nintendo and Sega and the fact the console was comparatively easier to develop for than the Saturn.  The PS2 introduced the now famous Sony moneyhatting practice that Microsoft copied at the start of this generation.  They paid thrid parties a lot of money to ensure the PS2 got many exclusives from third parties.  The PS3 has seen Sony realise they couldn't go toe to toe with Microsoft on paying for exclusivity so they have created more internal teams and focused on building a core of 2nd party studios.  Now we are getting towards the end of the generation of course they have started closing down studios as more titles aren't required to drive console sales given the remaining third party support both the 360 and PS3 receive. 

While they're closing studios, they're making exclusivity deals with others and expanding some other first-party studios, as I said in my article.

The mian point of my block of text above is that Sony haven't used this strategy as a sign of health or strength, they literally had no choice but to create their own core group of studio's or they would have been in serious trouble. 

And now they have this robust network available for the PS4, regardless of why it was first created. 

We may find (evidence suggests this could be true) that Microsoft may start funding more studios for the coming next generation as they will need to change their stratgey as money hatting just didn't work this generation. 

They are, they've opened a new studio in Vancouver and one in London I think.

 

I would argue even now that your original statement is saying Sony aren't in trouble, the fact you're saying it doesn't after the occasion doesn't change the words you wrote or the intent of the OP as a whole. 

No, no, no. That is not what I'm saying. "why the PS4 is in a much better position than you might think:"

Everything the OP is positive and nothing is painting even the slightest negative picture at present which hardly suggests you believed they were in any trouble. 

"I think a lot of it is understandable and some completely reasonable

Call me a strawman if you like, I'm calling you out for changing your stance to suit your poorly worded OP.

You're calling me out on something I haven't done. How many times do I or anyone else have to quote the bloody OP to show you I haven't changed my stance.

 

 



You don't have to do anymore quoting, I just don't believe you.  It's really not a big loss to you if one person disagrees, after all everyone else here says you're right apparently so why worry (I certainly aren't).  Still not buying words such as "incredibly successful", "flourishing", etc given the horrendous problems the parent company face.



Around the Network
RolStoppable said:
NintendoPie said:
I don't think I've ever said Sony will drop out (maybe I did...) but if I had to choose then it would be Sony.

No, kid. If you had a choice, you needed to pick Microsoft. Always aim for the greater evil.

If I had the power to make a company drop out then I would tell M$ to drop what they are doing, but that's not what I was really talking, which I know you know, Rol.



"...The PS3 launched at $500-600 with hardly a compelling exclusive a year after the 360 launched for $300-400, and yet that initial laughable cock-up of a console is going to pass 70M in sales and it outsells the 360 (Total sales divided by years on market). I think that’s a testament to just how powerful the Playstation brand is, and just how relevant it is. Sony can utterly and completely mess up the launch of a console, and then it goes on to sell 70M. That not only shows the brand is powerful..."

By the same period of time the PS2 was well over the 100 million mark. That's a massive drop and it just goes on to show that the Playstation brand is as fragile as any other brand when you make bad decisions. More mistakes in the future can reduce even more the Playstation market share putting the company in a serious situation. I wouldn't bet my money on Sony, Specially after the PS3 and its market share loss, the failed attempt to grab the portable market and a second portable that seems to be lost and with a not so bright future ahead.



Sony's bigest problem is the big debt.. on top of that, they just got a lower credit ranking, and therefor it will cost them more to keeb it together (they have to borow more money.. and they will have higher interest.. the believe in sony is very low)

And the last consols from sony.. psp go and psp vita. is showing that they do not know theire consumers anymore.. The same whit ps3.. we all know sony took some big looses.. just to sell them.. and if I remeber correct.. there have only been 2 years where sony's game divison have maket profit since 2005.. (and that was low.. and only a drop i the see, compared to the billions of loses from the first years..

Therefor i believe sony is in very deep problems.. I woulden'e be suprised if samsung or apple soon will own the playstation brand..

Sorry for my english..



Why sony is not doomed?

Surely the simple answer is in the sales of the ps3. has it not been the highest selling home system world wide for the last 6 months?



teigaga said:
Why sony is not doomed?

Surely the simple answer is in the sales of the ps3. has it not been the highest selling home system world wide for the last 6 months?

It's not about the sales, it's about the corporate profit and loss on those sales.   If they are still taking losses (which they did last quarter), that's a bad thing for a company looking to move into the next generation where costs are going to be high again.



The rEVOLution is not being televised