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Forums - Sony - Why Sony (Playstation) is not doomed

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How doomed is PS?

Not doomed at all 97 44.91%
 
Probably not doomed 32 14.81%
 
Probably doomed 40 18.52%
 
Doom 4 18 8.33%
 
Definitely doomed 24 11.11%
 
I don't have an opinion and I suck 5 2.31%
 
Total:216
slowmo said:

"I think a lot of it is understandable and some completely reasonable, but it’s a glass-half-empty perspective that’s largely unfair. Here’s why I think Sony isn’t doomed, and why the PS4 is in a much better position than you might think"

That's pretty clear to me that he's saying Sony isn't in trouble and in fact the position is much better.  It's from the first paragraph.  The definitive statement is the bolded section.  He is pretty clearly saying that he can understand why people think Sony are in trouble but he will not conceed the point they are because he states it's "largely unfair".  That my friend is as absolute as you get imo.

"isn't doomed" =/= "isn't in trouble." 

If you're doomed, then it's almost guaranteed that you're not going to survive; you're about to drop out of the market, unless a miracle happens.

If you're trouble, then you should survive, but you shouldn't be satisfied with your position. (Example: Nintendo during the N64-GC era were in trouble because their profits & marketshare droppoed lower and lower. But they weren't doomed because hardware sales, software sales, and GB sales still made sustainable profit).

APM asserts that Sony isn't doomed. He does NOT assert that they're not in trouble; he's just saying they aren't in as much trouble as suggested by some people - likely the people who believe Sony is doomed.



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Jay520 said:
wfz said:
"Now, although the PS3′s situation has been turned around to become a flourishing money-making console equipped with a rich library of games and dedicated community, it’s still never going to fully make up for the billions spend in R&D. This is a problem that I think will be absent in Sony’s future console releases; With the PSVita Sony have showed they have a new, great hardware strategy."

When was this written? The PSVita has been a continued disaster and in no way shows a positive change in hardware strategy in terms of making a profit.


I believe the Playstation Vita is sold for a profit. This shows that Sony is moving from a loss-leading strategy to a cheaper one.

Sony already said that they sell the PS Vita at a loss.



We need moar Zelda, now!

We need moar Unchartedzz!

We need less DLCs.

I don't think I've ever said Sony will drop out (maybe I did...) but if I had to choose then it would be Sony.



samuship said:
Jay520 said:
wfz said:
"Now, although the PS3′s situation has been turned around to become a flourishing money-making console equipped with a rich library of games and dedicated community, it’s still never going to fully make up for the billions spend in R&D. This is a problem that I think will be absent in Sony’s future console releases; With the PSVita Sony have showed they have a new, great hardware strategy."

When was this written? The PSVita has been a continued disaster and in no way shows a positive change in hardware strategy in terms of making a profit.


I believe the Playstation Vita is sold for a profit. This shows that Sony is moving from a loss-leading strategy to a cheaper one.

Sony already said that they sell the PS Vita at a loss.

You're right, I just checked.



Andrespetmonkey said:
slowmo said:
So bleeding billions this last 6 years means all is fine with the PlayStation brand.  No. I acknowledged the devastating PS3 launch - and it was 4 years, not 6. You guys are starting to sound as misguided as Sega fans were towards the end. If drastic changes aren't made in strategy then yes they are in trouble, we will know more when the PS4 is released though. Drastic changes have been made, I gave examples and they were major points in the article. Did you even read it?



I gotta disagree with the "drastic changes" statement. They havnt really done that much to turn things around. The major thing they done was bring down the price...and really this isnt that drastic considering they were selling the ps3 pretty cheaply from the get go (by cheaply i mean compared to how much the ps3 actually costed to make). Apart from that and a few nice 1st party titles Sony has, like MS, relied heavily on 3rd party support. And like you said in your OP, the playstation 3 will end up selling close to 100 million units and this is despite how badly sony has messed up. The playstation brand was that strong. And because of this 3rd parties could not ignore the user base.

Sony have done things like offer PSN+, and a pretty varied first party lineup but other than that i dont see much drastic changes. The ps3 would have sold fine without those things.

If you look at the PSV launch it pretty much tells you exactly whats happening at sony, they dont have much ideas going forward to really be successful. We seeing this with just about all their products. Whether its tablets, smarphones, cameras, video recorders, hell just about any of the products they make they are unable to create a mass apeal product. And its been like this for quite sometime.

Its really frustrating, as a sony fan you can see all the potential they have...yet they dont seem to capitalise on it. This really does fall in with the lack of cooperation between the divisions at sony...you would think sony would be the ones to rival apple but they are the ones who are falling the furthest behind.

The psv is the perfect example...like you said such perfect hardware crammed into the device and cutting edge no less.Hell the PSV remains the most powerfull mobile device a year a nd a bit after its release. Thats amazing in this day and age. But look at all the things it got wrong: price, lack of software, pricey software, inconvenient product to have, big size, cant play android games..theres even more smaller issues that are just irritating. And you could say "ok but Sony has learnt from this now" No. This happend with the psp...6, 7 years later they go and do the same thing.

It really is tough though, the market is hitting them from every angle...but i still feel they are their own worse enemy. Until they sort out their company from the inside things are always gonna be the way they are.   



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samuship said:
Jay520 said:
wfz said:
"Now, although the PS3′s situation has been turned around to become a flourishing money-making console equipped with a rich library of games and dedicated community, it’s still never going to fully make up for the billions spend in R&D. This is a problem that I think will be absent in Sony’s future console releases; With the PSVita Sony have showed they have a new, great hardware strategy."

When was this written? The PSVita has been a continued disaster and in no way shows a positive change in hardware strategy in terms of making a profit.


I believe the Playstation Vita is sold for a profit. This shows that Sony is moving from a loss-leading strategy to a cheaper one.

Sony already said that they sell the PS Vita at a loss.


Source?

I'm just wondering if anything has been confirmed since the long-debated Kaz Hirai quote that they "aim to make a profit on the PS Vita in three years".

Which could well mean that they plan on selling the Vita at a loss for 3 years.  Given Sony's financials; stubborn-ness to bring in a price drop; current price of the Vita etc. I find it extremely unlikely that they plan on selling the Vita at a loss for 2 more years, given that, I'd conclude that Kaz was referring to the Vita project as a whole (i.e. R&D costs of the whole thing).



Anyhow, on topic: I dunno.

As Sales rightly said, Sony are in the worst position out of the three - no doubt.

What I think varies. There's so many points to consider.

On the one hand, this generation (in home consoles) is definitely Sony at their worst. High initial price point with few games; incredibly difficult hardware to create games on; a not-quite-as-good-as-the-competition online service, so on and so forth.

As the generation went on, however, Sony seemed (at least to me) to completely change. With the launch of the slim in 2009 the PS3 just gained so much momentum which arguably it still hasn't lost yet; the online service was greatly improved; the games have been great, there's so much to love about my PS3, and I think the sales have reflected that.

So, by that logic, if Sony carried this momentum through to the PS4 with one other change (make it easy to code for - which if Vita is anything to go by is a virtual certainty) then they could definitely hold on to - if not improve their market share.

I'd say another positive is that they're popular in all 3 markets.  They have a bigger dominance in Europe which I can realistically see them holding - the US is going to be hard against Microsoft but there's no reason why they can't sell a bucketload of all consoles in all 3 main regions.  The Playstation name is still a relatively big name.

There's some stuff they're gonna have to improve though. Marketing being the main culprit.

On the other hand, the competition is now far greater than it ever was during their eras of dominance. Wii-U may or may not be the next big thing in gaming and Microsoft could conceivably back Sony into a corner by going with a powerful console and selling it at a massive loss.

There's also the main problem, which is throughout the PS1 & 2 era Sony relied heavily on third parties to shift their consoles, and we're moving increasingly back towards all of the big 3 getting all the games (which admittedly happened a lot during the PS2 era, but many of the 'huge' games were secured on timed exclusivity for Sony). I think Sony are offputting this by working hard on a great network of second-party studios, exclusivity deals etc. I think the relationships with many of the big publishers are still there, but as we've seen from Vita - they can't always be relied on.

But that brings me to Vita, which is a different case altogether really. Definitely the last dedicated handheld I see Sony releasing. Whether or not they incorporate it into PS4 remains to be seen, but I certainly don't think it's a bad idea.



the market is big enough for the three - Sony can have its' share as long as it doesn,t mess up the way it did this gen


would be funny if PS4 is actually branded "Doom"...

since "Vita" had such an unfortunate outcome it would be really ballsy and funny if they dared call it "Doom"

that would be like slapping faith with the power of the C3ll



slowmo said:
Andrespetmonkey said:
slowmo said:
So bleeding billions this last 6 years means all is fine with the PlayStation brand.  No. I acknowledged the devastating PS3 launch - and it was 4 years, not 6. You guys are starting to sound as misguided as Sega fans were towards the end. If drastic changes aren't made in strategy then yes they are in trouble, we will know more when the PS4 is released though. Drastic changes have been made, I gave examples and they were major points in the article. Did you even read it?




Yes I read your article, I found it overly rose tinted and lacking in any evidence at all tbh.  Just some of the gems that I found rather funny.

"The PS3 launched at $500-600 with hardly a compelling exclusive a year after the 360 launched for $300-400, and yet that initial laughable cock-up of a console is going to pass 70M in sales and it outsells the 360 (Total sales divided by years on market). I think that’s a testament to just how powerful the Playstation brand is, and just how relevant it is. Sony can utterly and completely mess up the launch of a console, and then it goes on to sell 70M."

You say the current market strength is down to brand, that is in fact wrong as you've already admitted.  The simple fact is Sony tokk huge losses on hardware to get to a price point the hardware seemed reasonable value.  This is not brand strength, it's desperate marketing fueled by the profits of the PS2.

So you're saying it's marketing? Sony had absolutely dreadful marketing for the PS3 in its first few years, and Nintendo and Microsoft had good marketing.

 

"Now, although the PS3′s situation has been turned around to become a flourishing money-making console"

There is no evidence to back up this statement but I'll conceed it's now not losing money but it's certainly not flourishing going by the financials.

In 2010 it made 470 million, also made profit in 2011 but I can't remeber the figure. As for proof you can just google it, you may have to dig but you'll find it. It's flourishing right now, it's selling extremely well and clearly making them a lot of money. For 2012 the gaming division probably won't post a large profit, but that's because of Vita and possibly PS4 costs (R&D). 

"It takes a small loss, and will make up for all costs (R&D + initial loses) in 3 years, predicted by Sony" - regardin PS Vita

Do you realise how bad Sony have been at these predictions, look at their PSV shipment estimates to see how unlikely this is.

Good point.

"Lack of software support is a problem that’s never existed on a Sony home-console and though it’s still a potential problem, it’s a mistake Sony can now learn from, just as they learned a lesson about hardware with the PS3."

Software was always the issue with PSP yet Sony learnt nothing yet they are suddenly now going to change their ethos????

"Home console" "Home console" Home console"

 

"So there you have it, those are my thoughts on the subject. In a nutshell I think Playstation is in a better position than most think, and they’ve made great, promising strides in the last 5 years. What do you think?"

I admire that this article says it's based on opinion right at the very end because it sums up what I've highlighted above, there is no factual basis that any of the conclusions were drawn.  The've gone from being a complete disaster to a competitor in the market at the cost of billions.  I think the future depends on them getting everything right with the PS4 and to me it seems they still haven't learnt a lot of lessons yet. 

underlined: It's not a fact that Sony has a great deal of talented FP studios? it's not a fact that "PS3′s situation has been turned around to become a flourishing money-making console equipped with a rich library of games and dedicated community."? Sony have posted gains 2 years in a row, it has a massive library and community... It will never make up for the R&D sure, but I never said that it would. In fact I specificaly mentioned that it wouldn't. It's not a fact that Vita's losses are absolutely tiny compared to PS3's losses? It's not a fact that the people who turned PS3's situation around are largely going to be responsible for PS4? 

P.S I didn't bother commenting on your studios paragraph because it is horrendously biased and entirely based on opinion which I cannot change no matter how much I post.  Lets just say Nintendo and Microsoft both have bigger 1st party IP's according to sales.

I'm sorry, what part of the following is "horrendously biased"? "It’s the extensive first-party and second-party infrastructure. While a couple studios have been closed in the past year, it’s strongest have only strengthened and expanded, it’s experimenting with indie studios and it’s building more and arguably better relationships than Microsoft or Nintendo with it’s 2nd party studios.  There are 3-game deals with smaller indie developers, there’s creative freedom given to developers, there’s mutual understanding between Sony the publisher and Sony the developer. Naughty Dog, one of Sony’s most valuable developers now has 2 teams, and has the potential to release a game every year, or 2 out of every 3 years, a subtle but smart move by Sony. There’s without a doubt been management issues with Japan Studio this gen, but lately they’ve been releasing and have planned a steady stream of games – a great sign."

I'll back up each and every individual point if you like. Obviously I didn't in the article because who the hell wants to read another paragraph of citations? And a lot of it is common knowledge (in the gaming industry that is).

Edit: Thank you for the others that replied to slowmo in my defense, appreciated.





slowmo said:
Jay520 said:



No, it said the brand wasn't in as much trouble as some people think. By 'some people,' he's referring to people that say Playstation is doomed. I know this because he says so in the title and by this sentence which precedes the body of his article: " Here’s why I think Sony isn’t doomed, and why the PS4 is in a much better position than you might think:"

No where does he say, in absolute terms, that Sony is not in trouble. He's saying, in relation to some people, it's not in as much trouble as some people think. What he is saying in absolute terms is that Sony isn't doomed.

"I think a lot of it is understandable and some completely reasonable, but it’s a glass-half-empty perspective that’s largely unfair. Here’s why I think Sony isn’t doomed, and why the PS4 is in a much better position than you might think"

That's pretty clear to me that he's saying Sony isn't trouble and in fact the position is much better.  It's from the first paragraph.  The definitive statement is the bolded section.  He is pretty clearly saying that he can understand why people think Sony are in trouble but he will not conceed the point they are because he states it's "largely unfair".  That my friend is as absolute as you get imo.


What!?

Isn't doomed = isn't in trouble at all? 

I said much better "than you might think."

I said a lot of the doom and gloom is largely unfair. "Largely" CLEARLY implies not ALL of it. Also, "some [of the doom is] completely reasonable."

Please stop with the strawmans.