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Forums - Gaming - THQ the little publisher that could!

Well it would appear THQ's restructuring and focus on high selling high quality IP is paying off. Take Two said they would be dead by years end well it would appear THQ is starting to recover ever so slightly. THQ had expected sales of 130million but to their astonishment they will be at around 160-mill. This is do to far higher then expected sales of Saints Row The Third and UFC.

With Darksiders II right coming up and many other titles from strong IP it is hard not to be optimistic about THQ's imminent recovery. Now we know THQ shaved a couple employees off just a little while ago from two of its internal studios. Fortunetly when your studio finishes a game you can afford to draw down your numbers temporarily.

The big question that must be asked is can THQ make the jump to the next generation? WiiU is obviously THQ's big chance to recover. But with such over whelming third party support will THQ's games be able to secure sales on a new platform?

Now that THQ is beginning to recover, what steps would you take to hasten it, or maybe you would take the recovery slowly? What business model would you follow?

Source http://www.gamasutra.com/view/news/168753/Higherthanexpected_sales_boost_THQs_Q4_expectations.php

-JC7

"In God We Trust - In Games We Play " - Joel Reimer

 

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They just need to be careful to keep game quality up and advertise well. They can't afford to screw up and have a game flop at the moment.

Darksiders 2 looks like a really solid game and should do well (tho I doubt it will be a blockbuster like Saints Row) South Park and WWE '13 should do well.

But their focus now is going to have to be on rebuilding investor confidence, the strong quarter should help. But they are going to need a strong showing at E3. Metro: Last Light will be there and looks good, they will need a strong showing to rebrand Warhammer 40k: Dark Millenium, inSane and Devil's Third will need good gameplay unvailings. As will their Wii U exclusive game they are working on, getting it into the Nintendo conference would be a good win. If they could show Turtle Rock's new game and a new Relic RTS that would help as well. That sounds like a lot to cram into one show but THQ need to convince investors they have a long term plan not just short term success.

THQ is lucky as they have a strong lineup of upcoming games to show tho. Tho there are some question marks about how well some of the games will actually sell.



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The problem for THQ is one bomb and they're right back down there again. In all honesty I'm surprised the whole uDraw fiasco didn't hurt them more but they seem to have a bit more resolve then some gave them credit for.

It depends how their lineup takes shape for the rest of the year. Darksiders II I struggle to see being that huge a blockbuster, as I can't see it getting much traction with a June / July release nor can I see it standing out enough if it comes out nearer christmas against AC, RE, COD and FIFA. It could really surprise a lot of people though, the first reviewed strongly and the second looks like they've just built on its solid foundation so who knows.

I don't think they've got anything to do what Saints Row did last year so I can only see a worst financial forecast for this year at least... albeit they won't have the huge wastes of money from uDraw to cope with either.