EA Labels president Frank Gibeau is pretty confident in the upcoming PS Vita.  The portable is coming out in an age where mobile games are making a major rise, and perhaps it too will face the realities of the market made so apparent by the unfortunate sales numbers put up by the 3DS, but EA remains upbeat. 

"I think [Sony has] got a shot because they have some really unique innovation in the control scheme, the technology and the screen. It's got a lot of social features now so that you can actually communicate with our friends and be social," said Gibeau. "You can't ring them up by putting the device up to your ear but in general I think they've got most of the capabilities that you'd find in a smartphone, with some unique capabilities that make them stand out."

"I don't think they're quite in the same boat as the 3DS... the 3DS was a really interesting piece of technology but I think there was some confusion over it and the title slate was a little different," he offered.

"I think Vita has a better chance because it has a stronger title slate at launch," he noted. "PSP has had a great run in Europe as a device; it seems to have reached a much larger audience here than it did in North America.

As for how well the PS Vita does, there is a lot riding on the success of the device.  The 3DS has already had to drop the price rather drastically, only a few months after hitting the market. 

Regardless, Gibeau believes the Sony PS Vita has a major chance. It could possibly have something to do with dual joysticks, but only time will tell.

“So I think they've got a good shot. We're going to publish a few games on it and see how it develops."

[Thanks CVG]