Anyone know?  I know you're supposed to be able to get it for free with the game but I wasn't sure if it was available for anyone to buy yet.  I haven't played it yet and I really want to play that before committing to buying Madness Returns.

Also, any word on how much it costs?

it's available on psn, i'm not sure about xbl. it costs $9.99. but the game is under add-on game content.... so i dunno if you need the game second game to play it or not....
here's the link http://blog.us.playstation.com/2011/06/14/playstation-store-update-191/

same deal on xbl. add on 800 points

I'm pretty sure you require the 2nd game to play the DLC as there's an option to launch the 1st game from the main menu of the 2nd.

When you download the title, at least using the code that came with Madness Returns, the version you get is only launchable from the disc menu. It doesn't add it to your game library, at least on PSN.

Well that blows and is an all around stupid thing to do. I'm sure I'm not the only person that never played the first and would love to and who will also not buy the sequel until playing the original.

Oh well, I guess that's just lost sales on the original and sequel, shame on them.