I was working at Gamestop/EB the week before Christmas. This 60 year old man came in and asked me what games were good. I asked him who he was buying for he said himself and his wife. Apparently they hadn't been buying any games for the last few months because they'd been content with Wiisports/Play and a fishing game he had. He bought LoZ:TP and couldn't get very far in it because they had difficulty using the interface. Long story short, they had gotten bored with the games they had and needed some new ones. I suggested a few including Mario Party (which he bought) and as a joke Resident Evil: UC. His ears perked at the mention of Zombies but had reservations about the controls because of his expierience with TP. I further explained that the game moved your character for you and all you had to do was shoot the zombies as they came on screen. To my suprise the man bought it. I had convinced a 60 year old man to buy a game about zombies for himself.
The point: Every one has claimed as of late that the older generation who has bought the Wii did so just for one or two games and that they have no interest in buying any others. When they get bored they won't buy any more. I call shinannigans on that line of thought. Anyone who knows the older generation knows that they tend to spend their money wisely and will not drop 250 dollars on a toy unless they continue to support it. Furthermore this story is not an isolated incident. Many older folks came in during the holidays and purchased multiple games (usually 2 or at a time). Some even asked about our trade in program and a few of them brought old games back the next day. (Including the 60 year old Zombie nut who brought back LoZ:TP. He picked up the Zappper with Links Crossbow Training with his credits in case anyone was curious).
All this just goes to show how incredibly brilliant Nintendo was at expanding the market to larger demographics. As this generation progresses you can be sure that the older generation will continue to spend their retirement checks on games perhaps even developing a play schedule similar to the 14-18 year olds who still live with their parents and go to school. That's a far stretch I know, but the do get up at 6am and don't necessarily have to go anywhere at all during the day. They are retired and have signifigantly larger wallets than the teenage gamer.












