CVG
Cliff "Cliffy B" Bleszinski has admitted that Epic is "packing" its new games full of Easter Egg treats - whilst teasing an extra special secret for fans to discover in Gears Of War 3.
Speaking at GDC 2011 in San Francisco this afternoon, Bleszinski encouraged his peers to put more of their own personality and experience into their games - and to not be afraid of taking a public role as a "power creative".
To help get products noticed, he suggested devs pinched addictive design ideas from social games and target the creation of viral videos - such as the "Donkey Lady" glitch clip from Red Dead Redemption. (Bleszinski even suggested that "someone smart" at Rockstar may have created the bug in on purpose to garner consumer attention).
But an even bigger impact on publicity, according to Bleszinski, could come from Easter Eggs. He said: "The second after Bulletstorm came out, the front page of Kotaku and all these [gaming] websites was the Red Ring Of Death secret. That's your hidden X-factor to extend the launch of the game. So now I'm running into our office like, 'Dude. Easter Eggs, Easter Eggs. Pack 'em in, pack 'em deep."
In a jokey reference to the infamous 'Hot Coffee' scandal of Take Two's GTA series, he warned: "Clear them through legal - that could be a very bad way to change your game from [M for Mature] to Adults-Only."
Bleszinski he was "syched" about one particular Gears Of War 3 Easter Egg - which he said would take fans "months if not years" to discover. He added that "if fans don't find it, we'll leak it". Nice.
http://www.computerandvideogames.com/292055/news/bleszinski-teases-gears-of-war-3-easter-egg-treat/
