I was just thinking back to the launch of Halo 3 and the ads that were running back then.  While I do believe that Reach is going to be better in every way possible, I think those adds were better.  I mean dang, they were so emotional and you didn't know if our favorite Spartan would even survive.  

While Reach commercials have yet to comepletly aire.  I have a feeling that they won't be done as well.  

Don't get me wrong, I have enjoyed everything I have seen so far and I do believe Reach is going to outsell H3 by a lot.

I'd say there is definitely a different "feel" this time around. It could be that I am personally following all the Reach news much closer than I was Halo 3. Like I see all these ads online or on Waypoint (multiple times) before I ever see them om tv and there is zero surprise factor. The Halo 3 commercial with the action figures caught me completely off guard last time and I was so excited after I saw it. Now I'm just a little meh when I see the Reach commercials. Add to that I didn't have a dvr last time so I barely watch any commercials now. I will wait at least 20 mins to watch a lot of things on tv just to create a dvr commercial buffer, that's how much I hate them. 

 I think this thing with the ads is that we are fanboys who can't wait any longer.

This pretty much sums it up right here