I don't really see any difference. Between this and other games that are multiplat. Like Red Dead Redemption. How the ps3 version was worse. Didn't they advertise using xbox 360 version? When the ps3 version is clearly worse. They just said on. ps3 and xbox 360. Whereas the FFXIII just had the xbox360 logo on it. But didn't say only on xbox360.

 I mean they've always done promo art that is higher res than any game footage.

this particular incident may not lead to anyhting major but I think it could set a very interesting precedent for the future.

In THIS case the differences had to be nitpicked into existance, but WHAT IF there were blantant differences in the video quality between the PS3 and the 360 version and they showed the PS3 version trying to pass it off as the 360 video?

Advertisers might have to tread quite carefully from now on and ad budgets might have to go up, now needing distinct advert footage per platform the game is released on or at least disclaimers in the footage.

could be interesting to watch this develop - if it does that is.