Mmmmmmh healthy

MILFORD, Conn. — SUBWAY® restaurants, the world's largest submarine sandwich franchise, and Sony Computer Entertainment America LLC, today announced a marketing alliance that will offer SUBWAY® diners and PlayStation fans the opportunity to instantly win PlayStation prizes including select products before they are available to buy in stores. The prizes will total more than 1 million dollars in retail value and will be awarded at the rate of one prize per minute during the promotion period.

“This alliance brings SUBWAY® consumers another fresh first; the opportunity to experience the new PlayStation Move before anyone else,” said Tony Pace, chief marketing officer of the Subway Franchisee Advertising Fund Trust Ltd. “As a brand that values active lifestyles, SUBWAY® is pleased to join PlayStation in the launch its new active gaming platform and offer our fans this exclusive opportunity.”

The collaborative endeavor, entitled Fiery Footlong Frenzy™ Fueled by PlayStation, will feature SUBWAY® restaurants’ spiciest sandwiches to date – dubbed Fiery Footlong™ subs – including the spicy New Turkey Jalapeno Melt and the back by popular demand Buffalo Chicken. When they quench the fire with a 32 oz drink, diners will have the chance to win a wide variety of PlayStation prizes, including the highly anticipated PlayStation® Move motion controller, before they become available for purchase in stores in September.
“PlayStation consumers are accustomed to being the first to have access to innovative technology unlike anything on the market,” said Ginger Kraus senior director of brand alliances at Sony Computer Entertainment America LLC. “We are thrilled to team up with SUBWAY® in the U.S. to carry on this tradition, and extend the PlayStation experience through strategic partnerships like this that will ultimately benefit fans of both PlayStation and SUBWAY.”

The program will offer consumers the chance to win the latest in active gaming and entertainment technology, including: PlayStation Move motion controller software bundles; collector’s edition boxes of Gran Turismo® 5 and LittleBigPlanet™2 as well as UNCHARTED 2: Among Thieves™ Fortune Hunter Edition; Sony Bravia 3D TV and HDTV entertainment packs; PSP® (PlayStation®Portable) entertainment packs that include a movie, game and PSP® 3000, and Sony Bloggie Cameras, among other exciting prizes

http://www.centredaily.com/2010/08/16/2153452/subway-restaurants-heats-things.html

Hey Subway isn't THAT bad! That actually looks like Quiznos...more meat for your money?

Seems like  a smart ,erm, move.  Seriously, a good way to get mass awareness.

Yeh hopefully sony will be able to kinect with their target audience

This plus the Coca-Cola Deal should ramp up move's awareness

Thats cool for the advisement of the Move :) Btw, where are the Coca-Cola bottles with the Move promotion?

I think the coke promotion starts around September.

It looks like Sony is actually trying to advertise !

they are advertising more than i was expecting at least.  i was getting the feeling they were sending move out to die.

That picture is so damn overused that it most definitely isn't funny anymore...