BBH said:
Masterful is a bit far. |
Conservatively predictable would probably be a better description.
This is more or less exactly what I was expecting to see, with the addition of Kinect Adventures, although common sense dictates MS would be shipping something that showcases Kinect in their new bundles. If SCE can throw Sports Champions into a $99 Move bundle, MS can give away a game in their console bundles.
Surprised there was no mention of a 250GB/Kinect bundle at (presumably) $399. Maybe because it's practically a given.
From a profit margin standpoint, this makes the most sense. MS really wants consumers to adopt Kinect, both new users and current users alike. If the prospect of the hardware revision with a better set of features (with presumed better reliability) wasn't enough to get current owners to replace their current 360, then a $50 discount off Kinect could make the decision a bit easier.
Selling bare Arcades at $149 made little sense unless MS was managing to still pull a decent profit off each unit sold.
Even at $299 and $399 Kinect bundle pricing, I think retailers may have some trouble keeping them in stock over the holidays, which would only illustrate the lack of need for slashed prices many of the Xbox faithful have been predicting.
Why would they sell for $250 or even $199 what stands a good chance of near 100% sell through at $299?
Kind of surprised to see that the new Arcade didn't have at least 8GB of flash storage, but... I'm guessing this was more or less the bare minimum they could include to keep the console functional. No need for anything more as consumers can always add USB memory sticks if they don't want to drop $100 (or whatever MS charges for the 250GB HDD cartridge) for more storage.
Good to see that the pricing on the Kinect games (the casual ones) is a more reasonable $50. $60 was too much for short production pipeline casual affair titles.
And yeah, it's official: I'm not buying a Kinect upgrade kit for my old 360 for $150. I'll buy a Kinect bundle to replace it when someone releases a Kinect game I "must" play.










