Here is a picture of all the options available to select upgrading and changing in the Armory along with a picture of an AMAZING set of new armor. 

And here is a picture of every single Item available for purchase when you first put the game into your Xbox360.

Now there is actually WAY more armor options that can be unlocked throughout the game but they are hidden and you won't even be able to see them until you rank up high on enough or buy certain elements in the armory that will unlock them for viewing for purchase.  Some things to note on here are the brand new Armor Effects such as Lightning and something that appears to be related to the Flood as well as Character voices you can buy for Fire Fight such as Cortana and the Master Chief himself.  Overall AMAZING!!!!!

That looks really cool. I remember way back on the original Xbox where I spent a lot of time just tweaking armour and logo colours. If I had a 360 I could see myself spending a lot of time on this.

yeah I agree just the sheer amount of stuff thats going into Halo Reach is staggering.  I'm sure I'm going to lose ALOT of time tweaking my Spartans Armor, Emblems, Colors, Effects, and stuff.  

I've said a few times now, this just keeps getting better and better.

Agreed, they just keep one upping themselves...and I'm just LOVING it!

Awesome! going to be the Best Halo yet.

This thread reminded me to check Bungie's weekly update. It's worth looking at for those that haven't already.

I know I keep wondering when the constant stream of awesome sauce is going to end, and according to Bungie they have only showed us the tip of the iceberg of Reach.  They said the reveals at Comic-Con are going to be insane.  

Bungie is truly the master of hype...no game company can do what they do for hype and deliver it in the final product!

Halo 3 is still the most content loaded game out there on consoles. 

Reach is like doubling it. 

How do Bungie make their games so feature rich?

With everything going into this game it's rediculous. 

But BLOODY AWESOME!