Finally, the first details on Sony's exclusive Mafia 2 content (announced at E3) have surfaced. An early look at the game's Trophy list reveals that the PS3 version will have free add-on DLC titled "Jimmy's Vendetta." From the Trophy descriptions, it appears the add-on includes several missions and an arcade-style points system, multiplier included. With one Trophy requiring 1,000 kills, it would appear that the add-on is lengthy (or repetitive!) enough to allow players to rack up such an impressive body count.

Bronze Trophies

• First Step
  Complete your first mission in 'Jimmy's Vendetta.'
• Faster than Light
  Achieve a 10x point multiplier in 'Jimmy's Vendetta.'
• Explorer
  Drive a total of 1,000 miles in vehicles in 'Jimmy's Vendetta.'
• Armament King
  Kill your enemies in 'Jimmy's Vendetta' with every weapon available in the game.
• Firebug
  Destroy 100 vehicles in 'Jimmy's Vendetta.'
• Sharpshooter
• Kill 100 enemies by headshots in 'Jimmy's Vendetta.'
• Carnapper
  Finish all Car Dealer missions in 'Jimmy's Vendetta.'
• Massacre
  Kill 1,000 enemies in 'Jimmy's Vendetta.'

Silver Trophies

• Revenged
  Finish 'Jimmy's Vendetta' on any difficulty level.
• Millionaire
  Earn 1,000,000 points in 'Jimmy's Vendetta.'

http://www.joystiq.com/2010/07/12/mafia-2-ps3-exclusive-dlc-revealed-jimmys-vendetta/

i'll be the first to post and say. thats great. now i leave the site stage left

It's DLC?  Why not just include it on the Blu-ray like EA and the extra content in Dante's Inferno, Dead Space 2, and Medal of Honor?

Mafia 2 was not on my radar until I saw a few videos of it in June. I was pretty wowed.

This exclusive DLC is just the icing on the cake.

They went with DLC because they want people to know how to access it so that they can presumably sell more of it.

Great news, I absolutely LOVED the first Mafia...replayed it 3 times, had such a blast and this will be a buy within it's first month of release for sure..

The DLC or bonus content is just icing on the cake

and how did you know its the exclusive content? , as far as we know it might just be a hat and a coat or something like that.