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Forums - Microsoft - RUMOR: MS Preparing to Possibly Rebrand the Xbox 360 (New BOX ARTS)

BBH on 08 June 2010

Wow. Rebranding won't make that much of a difference you know. It was the lower price and physically new model that really spurred on PS3 sales, not new boxarts and different styles of commercials. Also, rebranding obviously won't distance the 360 from the RROD as the Xbox 360 still gets the RROD...

Anyway, as I'm told by many 360 fans Natal is made of awesome tech, and so the R&D and production costs must be pretty high. Therefore I either see it failing but making profit, or being very successful and increasing 360 sales at a financial loss.

If MS go aggressively with Natal, and all goes well for them in terms of sales, people are forgetting that Sony could just knock $50 of the PS3 price there and then, and bring other global prices in line with those in the US. With many Sony products now profiting along with the PS3, with the huge games they have coming (software sales, GT5 especially), with production costs falling and with Sony choosing Market Share over profitability (compare the effect a $50 cut would have compared with the losses already made - minimal) this is definitely realistic. 

Consumers win in the end, but Microsoft don't have the ability to streak clear of Sony in this time period and vice versa. The deciding factor will be when the PS3 has another big drop in price. The 360 has no/little price cuts left. It will soon be seen as 'cheap.' Bad image to have.

@ Zen - Microsoft is not bigger than Sony, let alone miles bigger. Has a bigger wallet, but in every other way Sony is bigger. So really, it's hard to say.



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BBH on 08 June 2010

Also if the 360 starts going ahead of the Wii, Nintendo could drop the price. Really Selnor, the only way you're ideas could come true is if Microsoft start making losses and both Sony and Nintendo stand absolutely still.



selnor on 08 June 2010
BBH said:

Wow. Rebranding won't make that much of a difference you know. It was the lower price and physically new model that really spurred on PS3 sales, not new boxarts and different styles of commercials. Also, rebranding obviously won't distance the 360 from the RROD as the Xbox 360 still gets the RROD...

Anyway, as I'm told by many 360 fans Natal is made of awesome tech, and so the R&D and production costs must be pretty high. Therefore I either see it failing but making profit, or being very successful and increasing 360 sales at a financial loss.

If MS go aggressively with Natal, and all goes well for them in terms of sales, people are forgetting that Sony could just knock $50 of the PS3 price there and then, and bring other global prices in line with those in the US. With many Sony products now profiting along with the PS3, with the huge games they have coming (software sales, GT5 especially), with production costs falling and with Sony choosing Market Share over profitability (compare the effect a $50 cut would have compared with the losses already made - minimal) this is definitely realistic. 

Consumers win in the end, but Microsoft don't have the ability to streak clear of Sony in this time period and vice versa. The deciding factor will be when the PS3 has another big drop in price. The 360 has no/little price cuts left. It will soon be seen as 'cheap.' Bad image to have.

@ Zen - Microsoft is not bigger than Sony, let alone miles bigger. Has a bigger wallet, but in every other way Sony is bigger. So really, it's hard to say.

Did you choose to miss the 360 plus  bit? As in physically a new model to? And Money means everything as a company.



selnor on 08 June 2010
BBH said:

Also if the 360 starts going ahead of the Wii, Nintendo could drop the price. Really Selnor, the only way you're ideas could come true is if Microsoft start making losses and both Sony and Nintendo stand absolutely still.


M$ hasnt dropped the price for a year. With new cheaper to make model coming M$ are in a fantastic position to drop the price without a loss.

Thing is I think Natal will captivate the casuals. Thats where I believe the sales will come from.



BBH on 08 June 2010
selnor said:
BBH said:

Wow. Rebranding won't make that much of a difference you know. It was the lower price and physically new model that really spurred on PS3 sales, not new boxarts and different styles of commercials. Also, rebranding obviously won't distance the 360 from the RROD as the Xbox 360 still gets the RROD...

Anyway, as I'm told by many 360 fans Natal is made of awesome tech, and so the R&D and production costs must be pretty high. Therefore I either see it failing but making profit, or being very successful and increasing 360 sales at a financial loss.

If MS go aggressively with Natal, and all goes well for them in terms of sales, people are forgetting that Sony could just knock $50 of the PS3 price there and then, and bring other global prices in line with those in the US. With many Sony products now profiting along with the PS3, with the huge games they have coming (software sales, GT5 especially), with production costs falling and with Sony choosing Market Share over profitability (compare the effect a $50 cut would have compared with the losses already made - minimal) this is definitely realistic. 

Consumers win in the end, but Microsoft don't have the ability to streak clear of Sony in this time period and vice versa. The deciding factor will be when the PS3 has another big drop in price. The 360 has no/little price cuts left. It will soon be seen as 'cheap.' Bad image to have.

@ Zen - Microsoft is not bigger than Sony, let alone miles bigger. Has a bigger wallet, but in every other way Sony is bigger. So really, it's hard to say.

Did you choose to miss the 360 plus  bit? As in physically a new model to? And Money means everything as a company.


So a new physical Xbox model, with no price cut with it...still won't have a massive impact like the PS3 did. And, Sony can still counter with a price cut. Not a huge difference.

And money is important of course, but Sony still have lots of that, just not in comparison to MS. Influence, business parters, assets, markets involved in, size of workforce, brand recognition in the entertainment business among others are all very important as well though, all of which Sony has in its favour...



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BBH on 08 June 2010
selnor said:
BBH said:

Also if the 360 starts going ahead of the Wii, Nintendo could drop the price. Really Selnor, the only way you're ideas could come true is if Microsoft start making losses and both Sony and Nintendo stand absolutely still.


M$ hasnt dropped the price for a year. With new cheaper to make model coming M$ are in a fantastic position to drop the price without a loss.

Thing is I think Natal will captivate the casuals. Thats where I believe the sales will come from.


- Natal R&D and Production costs

- Natal will probably be sold at a loss

- Slimmer model R&D costs

- Huge marketing costs for both Natal and Slim model

- Slim won't be that much cheaper to produce, they will have to make it of higher quality that the normal 360's to fix faults such as the RROD

- Microsoft has already lost a lot of money this gen

...Really?



Solid_Snake4RD on 08 June 2010
selnor said:

Lots and lots of defensive Sony fans here. Lots.

All I will say is I guess we will see who is right. No point arguing it further. Either the Sony fans are right or the rest of us are right. 

I expectthe 360 to beat both Wii and PS3 for at least 2 months after Natal and 360 release.


not really defensive just that your comments are foolish

"game over SONY" and "360 beating Wii sales".............lol



iHuGi on 08 June 2010

No way...



A203D on 08 June 2010
Solid_Snake4RD said:
selnor said:

Lots and lots of defensive Sony fans here. Lots.

All I will say is I guess we will see who is right. No point arguing it further. Either the Sony fans are right or the rest of us are right. 

I expectthe 360 to beat both Wii and PS3 for at least 2 months after Natal and 360 release.


not really defensive just that your comments are foolish

"game over SONY" and "360 beating Wii sales".............lol

Game over or whatever for Sony, but is there any reason to think 360 will realistically outsell the wii this year. especailly with a new super mario galaxy and zelda on the way. and nintendo can undercut them at any time. i really doubt nintendo will let M$ take any of its ground.



Solid_Snake4RD on 08 June 2010
ZenfoldorVGI said:
Solid_Snake4RD said:
ZenfoldorVGI said:
Solid_Snake4RD said:


no it won't work on 360 and it won't change the RROD thing too

 

you aren't understanding why PS3 rebranding worked

 

PS1 and PS2 were the most succesful consoles ever and the PS still has a big name.I mean alot of people still know what Playstaion means.

everybody wanted to buy a PS3 but it was expensive and it has different genre's of games,not exactly like what the previously PS1 and PS2 had

also it was considered a serious kind of console and serious games.PS1 and PS2 were considered to be the fun machine

 

so rebranding and price cut worked

 

 

 

as for 360,it is already at a low price.it has already been bought by everybody that had XBOX and it already is know as the 'COOL' and fun machine.

Plus its only in US that it is popular and there is has been exhausted even at a very low price

RROD is an issue but not that much.A person that goes in to buy a console doesn't at that moment think whether the console will die or not.He goes to buy a consoles think how much fun he will have with it and all the excitement.

 

So 360 rebranding won't do much

 

 

now if NATAL is a hit then it will make a people buy 360's but rebranding won't play much of a part in it

No offense, but that's the  most convoluted and round about reasoning I've ever heard. The PS3 rebranding worked because it dropped the price on the console by 100 dollars. The 360 rebranding will work fine.

A few things. The 360 is popular in places that aren't the United States. The RRoD stigma has significantly held back its popularity in Europe, imo, and a rebranding of any big 3 console will work a little, a redesign will work a lot. You can try to justify it to yourself all you want, but the 360 will see a sustained sales surge assuming there is a rebranding and redesign off the console.

In my opinion, it's the price cut that propelled the slim, and not so much the redesign. I think that due to the nature of RRoD, the redesign will help the 360 far more than it did the PS3(which isn't to say that it will have as big of an impact as a 100 dollar price cut).

If the 360 manages a redesign, rebranding, and successful Natal/Reach launch this holiday, then it will probably beat Sony handily, and Sony will have a SHTF scenerio on their hands. If there is one thing you foriegners underestimate about us American's it's our ability to buy redundant shit just because it's new. I don't really care if the rebranding works or not, but I can't see ANY WAY that it could possibly not make sales skyrocket for the console at least in the short term, assuming it manages a 199 pricepoint.

Again, at last E3 MS stated that they have a gameplan in motion to beat Sony this generation saleswise, and they probably weren't blowing smoke.

360 will be doing a redesign and rebranding but that won't help them much.Yeah many existing user will buy it again for the new form factor but not the new userbase so much.again it will make most of its effect in US only as the people like you said just run behind the new 'COOL' thing.

yes the $100 price cut helped but the PS3  SLIMMER helped in changing PS3's brand image and  bringing back the PS2 generation FUN image and AWESOME machine to have

360 has already surpassed what XBOX was.

also even if NATAL was to come with ARCADE at at $199 it just won't beat the Wii and not the PS3 WW.

also SONY can cut PS3's price to $250 easily this fall for the 120gb SKU but i think they will only do if 360 price cut has an impact and they will still be able to profit

 

 

if MS said they have a gameplan doesn't mean its gonna succeed and a company as big as SONY just won't sit and watch.They have been the leader in the past to remember

....yes, but did you really think MS would play defense? They're a much bigger company than Sony, remember, and they take pride in destroying other companies. Look how far they've come in 2 generations of gaming.

Wanna make a bet?

i didn't say MS will paly defensive.they will go all out for sure but you and selnor are just bullshitting with saying 360 will go over Wii and that redesign and rebranding will do wonders.

 

also MS is a big company but as is SONY

 

SONY has alot of partners and i mean huge amount of partners and assets.MS is pure profit and cash

why do you think SONY won the HD format war cause they had alot of people backing them and partnership

 

MS has done alot of progress but still isn't dominant so you should really hold that comment of them coming far from what they started

 

destroying companies - all big companies have destroyed their little counterpart so MS isn't the only one