First pricepoints
Assume the $149.99 price point for Natal and $299.99 for 360 bundle that includes Natal.
Round out the SKUs for the 360 and fill in the blanks with what is included. How should MS advertise?
Xbox 360 $149.99 would include 8GB USB Flash Drive. 2 bundled games included.
Xbox 360 Natal $299.99 would include a 8GB USB Flash Drive. 2 bundled Natal games included. 1 being a fitness title and 1 being a minigame title. For same price as Wii and WiiFit+.
I think you do away with a 360 that includes the HDD in the box. Simply sell it as an add-on for $100 no matter what the current size is. The 8GB flash drive allows people to go home and everything day 1. Sure if they start downloading movies (not stream) they may need to go purchase a HDD, but they will be up an running without it.
As for advertising and Marketing. MS needs to advertise to the women. First off 30 second TV spots need to emphasize women using the Natal for moving through menus and choosing options in movies and TV as well as games. Dancing with thier kids, working out, etc. Secondly I believe the Natal needs an infomercial("P90X360"). I have gotten very into working out this year and WiiFit just doesnt cut it much anymore. It simply isnt intense enough. The body tracking that the Natal allows for should provide a much more rewarding workout software solution. Of course the informercial has to show all sorts of things, not just exercise.
Its libraries that sell systems not a single game.












Kinect!
who needs video games!
