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Forums - Sony - "It Only Does Everything" camping is funny, but is it effective?

Ssenkahdavic on 15 May 2010

Those commercials do EXACTLY what they need to do, bring the customer and Sony together.

Do they sell games? Sure but probably not many.

Do they need to sell games? Nope

They need to repair Sony's image and bridge the gap with the consumers (and they do that perfectly)



 

  

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M.U.G.E.N on 15 May 2010

They work, that's all that matters

/end



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IllegalPaladin on 15 May 2010
CGI-Quality said:
IllegalPaladin said:
Would you rather go back to these?

You know WHY these commercials were so creepy.........

 

Apart from just that, it's like 'okay.... what's the message here?'

Figuratively speaking, the PS3 attacks babies?

 



Boberman on 15 May 2010

That baby should host Sony's E3 conference!!!



O-D-C on 15 May 2010

Ya their really effective.

The key to any good ad campaign is REPETITION if you hammer your message into people's minds they will remember your product, so with Sony creating a unified ad campaign that has the same message over all their ads they are making people know the brand even more then a single ad.