Nintendo also spends less on its games than its competitors do.
Developing a game for the DS costs a few hundred thousand dollars. Thus, Nintendo has to sell 100,000 only copies of a game to make money on it.
Wii games cost a little more. Developing a game for Wii might cost $5 million to $10 million, including all of the marketing costs.
By contrast, developing a game for the PlayStation 3 or Xbox 360 can cost $20 million to $50 million, Fils-Aime asserted. As a result, a developer needs to sell 1.3 million to 1.5 million copies of a game to turn a profit, he argued.
"That's a pretty dramatic difference," Fils-Aime said.









