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Forums - Sony - New PS3?

letsdance on 25 March 2010

March 29th - March 20th = 12.84 million sold

Sony shipped - > 13 million probablly closer to 14.



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steverhcp02 on 25 March 2010
nightsurge said:
steverhcp02 said:
nightsurge said:
leatherhat said:
They can only ship as many as they produce, and I think the big successes over the winter months burned through the stock of slims they had produced. I don't think anyone, including sony, anticipated the demand for the 299 slim and now they're playing catch up.

I'm sorry, but that's kind of bullshit. (pardon my language)

Sony had predicted to sell 13 million units for the year and that was only possible if the Slim + Pricecut hit as hard as it did.  They got pretty dang close to hitting that 13 million (not sure when their fiscal year ends but from Jan 09 to Jan 10 they had 12.4 million sales).  So as far as I can tell, they had planned for this big surge the whole time and maybe even OVER planned a bit so the shortages make even less sense considering what Sony themselves had expected.

end of march 2010 is sonys fiscal year i believe. not sure how that changes the total, but id imagine it changes it closer to 13 million, ill check.

 

Looks like ~12.8 million from End of March 2009 thru March 20th.  So one more week and they will be pretty much right on ~13 million.

Still seems fishy to me though that if they planned for this target all along and are still perfectly in line with that target, they shouldn't be having shortage problems unless something else was happening with production (or they didn't think they would reach it?).

yeap, if i were a betting man, id say 13 million was high end, which they will meet, however, they probably didnt assume demand would carry through this much and underestimated. That sounds pretty reasonable to me. It was PR for shareholders probably, 13 million sounded great, and its surpassed that.




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nightsurge on 25 March 2010

^Also, as Letsdance mentioned, that was a shipped figure and VG is the sell through figure. So I guess it is safe to say they probably could have shipped even another million or more on top of that, which makes a bit more sense then why NA is having some shortages.



Xbbjf9s on 25 March 2010

I'm still hoping for new colors lol, i'm so tired of black electronics.



steverhcp02 on 25 March 2010
nightsurge said:
^Also, as Letsdance mentioned, that was a shipped figure and VG is the sell through figure. So I guess it is safe to say they probably could have shipped even another million or more on top of that, which makes a bit more sense then why NA is having some shortages.

Also, i think another user broke down the cost in Others, and Japan compared to teh dollar in the states. Financially they gain more in those regions by meeting demand compared to sellthrough price. Sort of bullshit, imo, but Sony is a business afterall.

I think thats the main reason for shortages in NA.




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letsdance on 25 March 2010
steverhcp02 said:
nightsurge said:
^Also, as Letsdance mentioned, that was a shipped figure and VG is the sell through figure. So I guess it is safe to say they probably could have shipped even another million or more on top of that, which makes a bit more sense then why NA is having some shortages.

Also, i think another user broke down the cost in Others, and Japan compared to teh dollar in the states. Financially they gain more in those regions by meeting demand compared to sellthrough price. Sort of bullshit, imo, but Sony is a business afterall.

I think thats the main reason for shortages in NA.


You think sony would rather have stock sit on shelves in EU than move consoles in NA and make up the losses through SW of major games releasing and potentially losing sales to their competitor?



C_Hollomon on 25 March 2010
rccsetzer said:
Sony knows what they are doing. Why are you so worried. Let's play our great games. We already have a PS3. Close topic. :D


This and I said it a few times myself.  Sony know what they doing.  They still selling 200k PS3's weekly so there's PS3's out there.  GOW3 would not have sold millions of PS3's in one week anyway. 

There's like 10 of these threads up.  Stop with it already.



Tridrakious on 26 March 2010

I think that we may start seeing demand rising over in all markets. Causing the supply to get strained in more than just the American market.

Which I think Sony is more than fine with. It shows that their system is highly wanted. Which is a pretty good "marketing campaign". Although I'm sure Sony is trying to get manufacturing ramped up to capitalize on the demand, but there is only so much they can so.



letsdance on 26 March 2010
Tridrakious said:
I think that we may start seeing demand rising over in all markets. Causing the supply to get strained in more than just the American market.

Which I think Sony is more than fine with. It shows that their system is highly wanted. Which is a pretty good "marketing campaign". Although I'm sure Sony is trying to get manufacturing ramped up to capitalize on the demand, but there is only so much they can so.


Doubt it.

A. Ramping up production is terrible idea

B. They will start to get supply straight as they enter the next FY and start to go into their supplies they manufactured for it.



Tridrakious on 26 March 2010
letsdance said:
Tridrakious said:
I think that we may start seeing demand rising over in all markets. Causing the supply to get strained in more than just the American market.

Which I think Sony is more than fine with. It shows that their system is highly wanted. Which is a pretty good "marketing campaign". Although I'm sure Sony is trying to get manufacturing ramped up to capitalize on the demand, but there is only so much they can so.


Doubt it.

A. Ramping up production is terrible idea

B. They will start to get supply straight as they enter the next FY and start to go into their supplies they manufactured for it.

Once they move PS2 manfacturing lines over to PS3 (when they discontinue the PS2), we will see more PS3's being moved out to take care of the supply problems.