10% profit margins are more than enough for any business. A lot of the game industry goes for 22% profit margins and it's ridiculous. Just pure greed. How will they drive profit margins to 30%? Two ways. They will crack the whip and any studios that don't make that 30% target number will be shuttered. The ones that do make that 30% target will make games that are rife with DLC, microtransactions, and battle passes.







