Microsoft is “in talks” with first- and third-party studios to create and release Project xCloud exclusive games.
Microsoft’s Kareem Choudhry made the confirmation at X019 in London as part of a group interview with Australian outlets, stressing that there weren’t any title-specific announcements to make at this time.
“In terms of [Project xCloud] exclusives, we’re in early talks with first- and third- parties, but we don’t have any announcements to share,” Choudhry asserted. “New content and IP takes eighteen months to two years [to develop].”
Choudry stressed that “the first thing that we’re doing is… just lifting and shifting content that doesn’t require any development changes into the cloud. So right away we’ve got a platform that can run any of the 3000 games you can run on Xbox today.”
Choudhry also confirmed that specific APIs have been added to the Xbox SDK to let a game “know at runtime [if it is] being streamed or not.”
Calling the functionality “cloud aware,” Choudhry said the APIs enable developers “to make any changes that they want, specific to streaming — things like changing the font sizes or… changing some of their networking code to account for the fact that the server is in a data center.”
My take on this;
Exclusives are very important especially if you want to sell the same product that other competitor has, and also to make the full capability of the hardware you got and showing the benefit of Cloud or other product so consumer attract to it. It seems the future already set for Microsoft to make CLoud as the main product in the future . Probably some of the Microsoft first party studios already preparing to make or probably making some prototype in Cloud gaming. Google Stadia also has exclusives that benefit for cloud gaming and it's indeed shows what cloud gaming can do that other platform cannot do.