With the June 14th release of The Last of Us rapidly approaching, we’re excited to announce that the first official television spot for the game will air on the season finale of AMC’s The Walking Dead this Sunday, March 31st at 9:00pm Pacific Time and Eastern Time.

We are now just three months away from the launch of The Last of Us — Naughty Dog’s newest franchise. The team is working extremely hard on putting the finishing touches on the game. It’s exciting to see all the different aspects of the game finally come together into the vision we’ve had in mind all along. Joel and Ellie’s journey is turning out to be something truly special that we can’t wait to share with our fans.

We’re eager to reveal more of Joel and Ellie’s story to you. Tune in to discover where you can find even more new The Last of Us content.

http://blog.us.playstation.com/2013/03/29/the-last-of-us-tv-spot-on-the-walking-dead-season-finale/

Dat new marketing team.

this is going to be big.

Big Deal.

Infact GOWA got a superbowl spot and look how miserably that sold.

But that was only for people watching online so it wasn't that big really.

OT: Pezus already posted this.

Wow. That's what, like 5 million viewers at least? Most are likely to pay attention as well considering they're watching TWD.

I wonders if pre-orders will get a little spike.

I don't rly care about the LoU commercial, but I just want to point out that on Sunday we get Walking Dead season final AND Game of Thrones season premiere?! AND I'll be receiving tons of chocolate for Easter?!

Sunday will be a amazing day.

already posted
http://gamrconnect.vgchartz.com/thread.php?id=157838&page=1#9

Let's see...the last episode of TWD was watched by 11m people, so I would expect Sunday's finale to hit somewhere around 13m viewers.
Great marketing decision by Sony. The people who watch the show, and I'm one of them, are going to be drawn to this game.