Oh, now I get it. This has been a joke thread all along.
"This is clearly about consumer rights," followed by a quote with a proposal to allow Epic to host a competing storefront on iOS devices. Yes, this is clearly not about Epic wanting more money.
And clearly not about Apple wanting more money either.
But the fact of the matter (reguardless of motive) is they have a valid case.
They could argue that its anti-competitive, and a monopoly.
Apple could be forced to change its ways, the same as Microsoft was, with internet explorors.
I'd love to see the likes of EA and Ubisoft (Origin and UPlay or whatever their stores are called) try to pull this stunt on PlayStation and then see what you have to say about it. Something tells me that you wouldn't side with EA and Ubisoft.