Um, this survey is an abject failure between what it measured and what they are stating.
"1 in 3 people with a gaming system planned to buy the new PlayStation, compared to 1 in 4 who planned to buy the new Xbox. However, 8% wanted to buy both when they come out."
"40.7% of the people survey chose the PlayStation brand, which was followed by Xbox at 31.0% and Nintendo at 30.4%. Gaming PC and gaming laptop were separate entities with 14.7% and 8.6%, respectively."
That doesn't mean "brand loyalty". That measures "brand interest". Brand loyalty is retaining the same brand on subsequent purchases. This isn't measuring that. It makes no distinction what brand console you currently or previously gamed on when stating which console brand you intend to purchase next.
That doesn't mean the survey is useless or doesn't hold value (nor is a knock at the people surveyed or their consoles of choice). It's just very irresponsible of the surveyor to label the results as something that they aren't.
Massimus - "Trump already has democrat support."