Well if any of them tries to monetize a video with Smash on their own, Nintendo will drop them like a bag of hammers. I can appreciate getting some gamers to do a promo, but Ive never even heard of most of these people. Get some real gamers like Mike Matei or Vinny from Vinesauce or something. You know, gamers people know. Not just random popular Youtubers.
And of course you pull the "RARGH!! THEY NOT REAL GAMERZ!!" card. No wonder non-gamers think we're a bunch of assholes and losers.