I do hope that SE Asian gamers take the lead on this - it's an extremely affordable service (around 8$/month) and the games are a bit dated but not half-bad. There are already around 60 retail titles being offered, but they also offer the Java/Flash variety for *cough* "casual" *cough* gamers.
If this service takes off gamers can expect to see more recent games being offered.
Hopefully this will become a new, legal means for gamers here to play legitimately.
Anyhow, just thought you guys (especially the ones living in the region) would be interested to know.
I'm signing up right now...